A girl from Langfang bought Blue Moon laundry detergent online but received "Blue Moon Shell". This is riding on the popularity of a well-known brand, and her behavior is suspected of being illegal. 1. Purchased online? Blue Moon Shell?

A college student in Langfang, Hebei Province, took out laundry detergent purchased online in his dormitory, which made his roommates burst into laughter. Her roommate said that a bottle of Blue Moon laundry detergent usually costs 15 yuan. When the girl said that a large bottle cost 10 yuan, her roommate couldn't believe it.

When they unpacked them and took a closer look, there were three big characters written on the bottle, not Blue Moon, but BLUE! moon! shell! So, how come this girl sees the blue moon shell as the blue moon when shopping online? It turns out that when the merchant posted a photo of the product, he used a promotional message to cover the word "shell".

And the color and pattern on the packaging are somewhat similar to "Blue Moon". Without careful observation, it is difficult to tell whether this is "Blue Moon". 2. Merchant’s response

Some media inquired about Blue Moon Shell? The customer service staff of the laundry detergent merchant said that Blue Moon Shell is real and does not necessarily have to be a big brand. You can give it a try. If If you are not satisfied, you can return it. As for whether the brand "Blue Moon Shell" is a "famous brand", the merchant said that this brand has nothing to do with Blue Moon and is a private brand. 3. Riding on the popularity of well-known brands is suspected of being illegal

With the continuous revision and improvement of the "Trademark Law", "Copyright Law" and "Patent Law", intellectual property infringement will have nowhere to hide, squatting, Illegal behaviors such as gossiping about hot spots and being near famous brands will also be severely punished.

The current advertising market is showing a multi-level and multi-situation development trend, and all kinds of marketing plans can be described as "squandering flowers gradually becoming immortal". As business managers, we cannot blindly follow trends or pursue gimmicks just to attract attention. We should insist on innovating within the framework of laws and regulations.

At the same time, consumers must keep a clear mind and not be deceived by confusing merchants and operators. They must improve their legal awareness and rights protection awareness for deceptive behaviors that may seem humorous but are actually infringements. At the same time, market supervision departments must also strengthen supervision of such illegal activities to prevent similar illegal activities from occurring in the market.