Current location - Trademark Inquiry Complete Network - Trademark registration - Jiebaina's brand explanation
Jiebaina's brand explanation
Changyu Company's product name Cabernet Sauvignon is synonymous with high-grade wine in China.

As early as 193 1, Mr. Xu, then manager of China Bank, organized a group of company and bank personnel to study the naming of Yantai International Club at that time. They decided to adopt the concept of "integration of things and me" advocated by Changyu founder Mr. Zhang Bishi, and adopt the meaning of "all rivers run into the sea" as the name of the company's high-end wine-"Cabernet Sauvignon". ("solution" means "can" and "will". )

Zhang Yu applied to the then Kuomintang government for registration of the trademark "Jiebaina" on September 5th, 1936. 1937 was approved and obtained the registration certificate on June 28th. The original certificate is now in Nanjing Museum. In April 2002, Changyu Company registered again with the registration number 1748888. Cabernet Sauvignon is a wine variety, that is, the product name, not the grape variety name. According to the Trademark Law, the varieties of raw materials cannot be registered. Moreover, there is no grape variety named "Cabernet Sauvignon" in the relevant standards and specifications published in China.

Changyu Cabernet Sauvignon dry red wine is made from Cabernet Sauvignon grapes unique to China and grown in Yantai, a famous grape producing area, by advanced technology. It has the fruity aroma of grapes and elegant wine aroma, which highlights the typicality of the snake dragon ball. The taste is mellow and slightly sour.