Enterprise LOGO design logo types:

1. Letter logo

IBM, CNN, HP, HBO are all abbreviations of companies with lengthy names. In order for customers to only remember 2-3 words after seeing them, these companies use acronyms to achieve brand recognition. Therefore, they use monograms or monograms to represent business organizations. A monogram effectively simplifies company brand recognition through the abbreviation of the company name.

The focus of letter logo design is also on the choice of font. The choice of font needs to be related to the theme of the company, and it needs to be clearly visible when printed on the business card. In addition, Huachuang Group recommends that some start-ups or immature companies add the complete company name under the logo to ensure that customers correctly understand your company.

2. Wordmark

Similar to a letter logo, a wordmark is a font-based design that focuses solely on a business name. Just think of VISA and CocaCola. Word logos work extremely well when a company has a concise and clear name. Google's logo is a great example. The name itself is very catchy and memorable, and combined with strong typography, the logo creates even stronger brand recognition.

Also, like letter logos, typography is very important. Since the focus will be on your name, you will want to choose a font or create a font that showcases the essence of what your company does. For example, fashion brands tend to use clear, elegant fonts that feel high-end, while government agencies almost always feel safe sticking to traditional "heavier" text.

3. Pattern logo

Pattern logo is an icon or graphic design. When you think of "logo," images like this might come to mind: The iconic Apple logo, the Twitter bird, and each of these company's logos carries a symbolic meaning that makes each brand so established. A true brand logo is just an image. Because of this, this can be a tricky logo type for new companies or those without strong brand recognition.

4. Abstract logo

You can convey the symbolic meaning of your company through an abstract logo without relying on the cultural meaning of a specific image. Through color and form, you can define meaning and cultivate emotion for your brand.

5. Mascot

Mascot logos are usually colorful, sometimes cartoonish, and always fun. This kind of logo is a good way to create your own brand spokesperson. method. A mascot is simply a character that represents your company. Think of them as your corporate ambassadors.

6. Combination logo

It’s in the name! A combination logo is a logo that combines a word logo, a letter logo, and a graphic logo, abstract logo, or mascot. Pictures and text can be placed side by side, stacked on top of each other, or integrated to create a single image.

Because a name is associated with an image, a combination mark is a versatile choice, while words, images, or mascots come together to strengthen brand identity. With a combination logo, people will also start to associate your name with your picture or mascot! In the future, you may only be able to rely on a logo symbol and don't always have to include your company's name. At the same time, because the combination of symbols and text creates different images, these trademarks are often easier to trademark than pure graphic marks.

7. Logo

The last major type of logo is the badge. The logo of a badge is composed of a symbol or an icon. These logos often have an impactful traditional look. Badges are the preferred choice for many schools, organizations or government agencies. The automotive industry also loves it. Although they have a classic style, some companies have taken traditional emblems and added modern designs to make them look more appropriate for the 21st century.