Nike's success factor 1: I don't sell shoes, I sell faith.
Phil. Knight grew up in Oregon in the western United States. Due to the strong education of the newspaper owner's father, he wanted to be a successful person in his father's eyes since he was a child. He graduated from the University of Oregon, a good American university, and obtained a top master's degree in stanford graduate school of business. The resume looks beautiful, but Phil? Knight's boyhood was actually full of ups and downs. He dreamed of becoming a top athlete, but was rejected by the high school baseball team. He wants to be a first-class track and field athlete. He has participated in four Oregon track and field events and performed well, but he can't surpass those star athletes.
His childhood dream will never come true, which filled his heart with the shadow of failure. But the sweat of chasing in the track and field field formed Phil? Nate's firm belief in running. He uses running to interpret life, which is hard, painful and risky, but the rewards are few and far between. On the empty road, there is no real end and goal. Like Nike's original slogan, there is no finish line? You can only keep running on the road of life.
At the entrepreneurship seminar before graduation from Stanford University, he wrote a research report on shoes, thinking that running shoes made in Japan can be exported all over the world. After graduation, he decided to import Japanese tiger shoes for sale in the United States.
At first, Phil? Nate's father works in the newspaper industry. He feels ashamed of selling shoes and wants him to work in an accounting firm. Phil. Nate took his father's advice and went to work in an accounting firm. He audited the financial statements of enterprises, analyzed them, understood how they survived and witnessed how they died. Be Phil. Knight needs a steady salary to support the company's cash flow, and also needs time to run the company. He quit his accounting job and chose Portland State University, where he can commute regularly, as an assistant professor of accounting, and spent the rest of his evenings and weekends running the company. But his father thinks that teaching is not worthy of respect, and teaching at Portland State University is even less worthy of respect.
Or Phil. Nate still sticks to his belief that running can make the world a better place? .
Phil who chose to travel around the world after graduation? Knight worked as an encyclopedia salesman in Hawaii for a while, and later got a miserable performance because of his shy personality. Phil. Sell encyclopedias inside, because the performance is not good. But when he started selling shoes, he sold the Nike empire that had traveled all over the world. It's also selling things. Why is there such a big difference? Phil. Nate said. I don't sell shoes, but I believe in running. ? When a person begins to believe that what he is doing is beneficial to the world, he can only succeed by sticking to his beliefs.
The second factor of Nike's success: none of Nike's ideas is too sacred to laugh at.
? Shoe nerd? Is a lifelong commitment to the manufacture, sale and design of shoes. People who live by shoes often use this word to address themselves. This obsession makes Phil? Knight attracted many partners with the same belief along the way: Bob, a paralytic in a wheelchair? Woodall, social worker Jeff? Johnson, Heinz, an alcohol accountant who weighs more than 150 kg, Phil? Nate said it looked like streeter of the Sasquatch.
None of these founders started from shoemaking, but they followed Phil with a belief. Nate calls all over the world. They call themselves? Chopper? And the Nike high-level meeting was held within the enterprise? A rough meeting? . Because they think that no idea in the meeting is too sacred to laugh at, and no one is too important to laugh at. Fully express opinions, unify knowledge, freedom and equality, teamwork. These are Nirca's corporate culture and Nirca's working spirit since its founding.
Phil. Knight admits that he is weak in track and field, but he can communicate sincerely with his partners because he can see clearly his own shortcomings. When you have a partner, communicate sincerely and stick to your beliefs. With these scum, Nike can become the world's number one brand of running shoes.
Three factors of Nike's success: be brave in innovation, but don't stuff 12 innovation into a pair of shoes.
On the morning of March 1977, an astronaut named Frank Rudy came to Nike to promote his crazy idea. He suggested filling the running shoes with air. Judging from the technology at that time, it was simply a fantasy. People never thought of using air to cushion the pressure on their feet. ? In order to strengthen support. In order to walk all my life. ? Rudy and Phil? Knight said.
In Phil? In Nate's eyes, Rudy is a freak. Where's Phil However, Knight is willing to believe this idea rejected by Adidas. He stuffed the plastic compressed airbag soles Rudy brought into his running shoes and ran six miles outside.
Nike launched? Have a nice trip? Shoes, filled with Rudy's patented air cushion sole. However, the design defects of the coating were ignored during research and development, which led to the cracking and disintegration of the upper and the return tide of the first generation of hot-selling products. Nike ordered the recycling and full refund, and they learned a valuable lesson. Don't put 12 innovation into a pair of shoes and start over? .
Because of Phil? The knight's adventurous character, coupled with the innovative spirit of constant revision, finally created the air cushion shoes that are widely known today. Obvious big air cushion sole, hit? Air? Logo, this pair of air cushion shoes makes Nike surpass Adidas and become a big brand leading the scientific and technological innovation of sports shoes around the world.
Steve, Nike's first star runner? Prefontaine (the most famous track and field athlete in American history) once said: Maybe someone can beat me, but you will bleed? . Go all out in every game. It is this kind of effort that makes you catch your breath and rush forward every time you are about to give up.
Like Phil. Knight's dream of becoming a first-class runner failed. Discuss the reasons, improve and then sprint forward. He believes that if you fail after trying your best, you can at least learn valuable experience. Where's Phil Knight always went all out on the road of starting a business, and he refused to give up in the face of Adidas, the big brother of sports shoes at that time.
? To cure fatigue, maybe you just need to work harder. ? Phil. Knight said.
Four factors of Nike's success: what people want is not money, but to realize their own value with their lives.
It was mentioned in a book. When money rolled in, it affected all of us. But this influence is not deep or long, because none of us have been driven by money. But this is the essence of money. Whether you have it, whether you want it or not, whether you like it or not, it will try to define your day. As human beings, our task is not to let it succeed. ?
What role does money play in your life and what is your goal? Or is it a necessity to maintain basic life? Phil. Nate wants us to think about it first. In life, what is the first thing that comes to your mind when you wake up every day? What kind of person do you want to be? Ask yourself, and these answers will gradually shape you now.
At an event in July 2005, LeBron? James asked to talk to Phil. Nate, private interview. As a result, he asked the date of birth of Nike- 1972. . When James heard the year, he said, this is a Rolex watch of 1972. ? He gave the watch to Phil? Nate, he saw the inscription: Thank you for betting on me. ?
Phil. Nate never thought that his life would affect a person. He doesn't know what to say, because it may not be a gamble at all. But because of Phil? Nate, do you believe it? Exercise? Do you believe it? Running can make everyone better? He led Nike all his life, influenced athletes and made their lives.