In recent years, our city’s industrial and commercial department has taken measures such as extending service reach, expanding service functions, and refining service matters, giving full play to the role of trademark liaison, vigorously supporting local enterprises to strive for brand and reputation, and promoting Fuzhou’s trademark development Brands span the market. To date, the city has more than 1,800 agricultural-related trademarks.
In combination with the implementation of the trademark strategic plan issued by the municipal government and the "Fuzhou City Well-known Trademark Recognition and Protection Measures", the Municipal Industry and Commerce Bureau relies on Jinxi Spices, Chongren Mechanical and Electrical, Yihuang Plastics, Lichuan Ceramics, Zixi Tourism, etc. With the advantages of emerging industries in the county economy, a trademark and brand cultivation database and a three-level trademark cultivation echelon at the provincial, provincial and municipal levels have been established.
In view of the fact that our city has many agricultural specialty products and rich varieties, the Municipal Administration of Industry and Commerce has made great efforts to support and cultivate a number of "famous, special, high-quality, new and rare" agricultural product trademark brands. Since the successful registration of geographical indication certification trademarks, ‘Nanfeng Mandarin’, ‘Guangchang White Lotus’, ‘Chongren Maji’ and ‘Zixi White Tea’ have been increasingly well-known and their output value has been rising, becoming the main source of wealth for local farmers.
Currently, the city has more than 1,800 agricultural-related trademarks, and has gradually achieved a good development situation of "creating a brand, driving an industry, revitalizing the economy, and enriching the people."