If a trademark owner wants to sell or transfer his trademark as personal property to others, he must change the legally registered name. Otherwise, even though it is actually owned by others in the future, If at the legal level, only the trademark owner on the registration information is protected, not the actual owner.

1. Ways to change the trademark owner:

There are two ways to apply to change the trademark owner:

1. Entrust a nationally recognized trademark agency handle.

2. The applicant goes directly to the trademark registration hall of the Trademark Office to apply.

To change the trademark registrant, the following information should be submitted:

1. Application form for changing the name of trademark registration.

2. Certificate issued by the local Administration for Industry and Commerce or the competent department of the change from "previously single lambda" to "current single lambda".

Note: If the registrant is an enterprise, a change certificate from the registration department of the industrial and commercial administration authority shall be issued; if the registrant is a public institution, a change certificate from the registration department of the public institution shall be issued; if the registrant is a natural person, A certificate of change from the police station where the household registration is located should be issued. The name before the change and the name after the change on the certificate should be consistent with the name before the change and the name of the applicant on the application form.

3. If you have an agent, you must submit a trademark agency power of attorney.

Submit the above documents to the Trademark Office. After approval, the Trademark Office will issue a change certificate and announce it; the registrant will continue to enjoy the trademark rights after completing the change procedures.

Extended information:

We need to pay attention to the following issues when applying to change the name of the trademark registrant:

1. All registered trademarks are changed at once.

2. If there are multiple changes, the procedures should be completed in sequence, not in one step, such as A → B → C.

3. The power of attorney and application form for changing the name of the registrant are handled in the changed name. If the renewal is due, it can be processed together with the change.

4. One change application should be accompanied by one supporting document of the change, and several applications should be accompanied by several supporting documents.

5. The supporting documents must be consistent with the name of the registrant on the registration and cannot be simplified or expanded.

6. The change certificate cannot be replaced by a business license or an application for change of business license.

7. The change certificate must indicate who changed to whom or from what to what.

8. If two enterprises merge or one enterprise is separated into two enterprises, the procedures for transferring the registered trademark should be completed.

9. If the name of the registrant is changed together with the renewal of the certificate, the application for renewal of the certificate should be processed in the original name and not in the changed name. If the original stamp is invalid and handed in, the application cannot be stamped If there is a seal, a certificate from the Industrial and Commercial Administration Bureau may not be required, because the change of registrant’s name already has certification documents and supplementary certificates from the Industrial and Commercial Administration Bureau.

Reference: Baidu Encyclopedia-Trademark Change