After Toyota introduced the Avalon into the country last year, second- and third-tier cities surprisingly accepted this car with a particularly domineering name. The Avalon was only launched in March 2019, with annual sales of 36,000. car, the results are very good. Therefore, Toyota feels that introducing models from the North American market to China is a safe way to play, so this year it comes - Toyota Sienna.
This is a super large car that is larger than the GL8 and has 7 and 8 seats inside. Its space flexibility can be compared to that of the Odyssey and Alison, or even a car with more space than these two. What kind of moves are you going to make?
First of all, let’s confirm the trademark. The registration application information is in black and white. Shi Chui’s car has already taken steps to enter China and settled in GAC Toyota. The new car will be built using Toyota's TNGA platform modular architecture and is expected to be released in the fourth quarter of 2020. It is hoped that the epidemic will not affect the release date of this car too much.
In the U.S. market, this car has the reputation of "North American Alpha". Domestic Toyota happens to have a vacancy in MPV models. There have always been only imported Alphas and the not-so-sold Wilfa. Occupying the high-end market, it has formed an isolated MPV price increase model.
The price of this Senna abroad is between 400,000 and 600,000, which is quite expensive. However, I believe that replacing the power system in China and the TNGA architecture will reduce the cost, so it is inferred that there is room for price reduction. There are still many possibilities.
The appearance of the new car will be roughly consistent with the overseas version. The picture is of the US version of the 2020 Senna for your reference. The front face is similar to the design of Camry and Avalon; the body looks very heavy from the side, and has a distinct taste of a family car. The lines are different from Alfa high-end cars, but it has a strong Toyota family atmosphere.
The roof is equipped with a luggage rack, which perfectly matches the side sliding doors. I have always thought so. MPVs without side sliding doors are really playing tricks on you. In my mind, this car is an excellent side-sliding door MPV model. The thick and slender body makes the interior space of the car suitable for home use.
The power configuration of the overseas version is 3.5L? V8 8AT. In China, you should laugh and cry when you see the V6, so domestically it is replaced with 2.0T. The most optimistic situation is that there is a 2.5L hybrid. The foreign configuration will be retained, so whether the power is enough will have to wait for the test run to find out.
The domestic mid-to-high-end market is almost forcibly "monopolized" by GL8, so this time after Toyota tasted the sweetness of the Asia Dragon's success, it wanted to say: Help me up and I can still try. Looking at the entire market, in addition to the opportunities hidden by the opening up of the second-child policy, there are also the existence of some veteran rivals such as Odyssey, Alison, Volando and other joint venture rivals. If you want users in first-tier cities to start from a tough model like an SUV, It will take some time to switch to a practical and comfortable MPV. There are many unknowns in all aspects. The players' playing styles are also very interesting. It is an interesting process to see who can have the last laugh.
Finally, don’t forget that the domestic champion Volkswagen has also launched the Viloran model. Although the Volkswagen Viloran is rushing towards the GL8 business structure, it is more likely to give it a heavy punch. Toyota , Honda, and Chevrolet can breathe a sigh of relief...right?
This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.