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What impact will the expiration of the Adidas trademark use rights have on the value of the company’s intangible assets?

Less to reduce the effectiveness of intangible assets. Intangible assets include trademark rights, patent rights, non-patented technology, land use rights, copyrights, and franchise rights. The invalidation of the Adidas trademark right will have an impact on the value of the company's intangible assets, resulting in a reduction in the effectiveness of the intangible assets. Because of its unique characteristics that are different from property rights, the property rights of intangible assets are usually expressed as a certain power, a certain technology or a certain comprehensive ability to obtain excess profits.