Less to reduce the effectiveness of intangible assets. Intangible assets include trademark rights, patent rights, non-patented technology, land use rights, copyrights, and franchise rights. The invalidation of the Adidas trademark right will have an impact on the value of the company's intangible assets, resulting in a reduction in the effectiveness of the intangible assets. Because of its unique characteristics that are different from property rights, the property rights of intangible assets are usually expressed as a certain power, a certain technology or a certain comprehensive ability to obtain excess profits.