HISTORY In the mid-19th century, Levi Strauss, the inventor of jeans,

After Straw created the first "Levis" jeans trademark, the United States and the United Kingdom came together

Following the launch of other unique denim brands, they are now popular in the United States, Europe and even the world, leading the clothing trend.

The father of jeans-Levis trademark. The center of the mark is decorated with golden yellow patterns.

Dark blue triangles and sky blue rhombuses are alternately interspersed, which contains profound meaning and seems to transport people

into the past. In 1853, gold mines were discovered in California, USA. People flocked here from all over the world, forming a gold rush. Levi Strauss, a young Jewish businessman in the textile business, had an idea. He made hundreds of pairs of trousers from unsalable canvas and sold them to gold mining sites. Unexpectedly popular

. The world's first canvas overalls were born. For practicality, he switched to indigo denim and used his name "Levis" as a brand.

Levi's brand built his fortune, but it was movie stars who gave the trousers the name

"jeans." From the 1930s to the 1950s

During the 19th century, American Hollywood male actors wore this kind of trousers in films showing the life of shepherds and cowboys in the American West.

It not only created a hard and rough life scene,

Roy Rogers, who is known as the King of Cowboys in the American film industry, also portrays the image of jeans as a romantic man. He vividly portrayed the American western cowboy. p>

Since then, jeans have stepped out of workwear and become a fashionable modern clothing model.

And have become a representative of American clothing culture in the mid-20th century. Young people put them in the film

Lee trademark, an American denim brand. The logo is simple and clear, giving people

more room for thinking. H.D. Lee Company, founded by Henry David Lee of the United States in 1889, produces and markets the Lee brand. Its main contribution is to break the monopoly of men's jeans. In 1949, it launched women's jeans, setting off a trend of women wearing jeans. In 1997, Lee set a new Guinness record with its 23-meter-long Lee10IZ. p>

Giant jeans were displayed in Beijing and Shanghai, feasting the eyes of Chinese people.

Lee Cooper, a British denim brand, was founded in London, England in 1908. The Cooper brand is the pioneer of European denim. It produced military uniforms for the British Royal Air Force during the Second World War. After the war, Lee Cooper developed into a nationwide scale. One of the largest garment factories. For a hundred years, Lee Cooper has maintained the original style of jeans and continuously introduced new styles.

Creating the natural effect of wear and mottled, durable. Wear, integrating traditional and modern fluid design, leading people to an open-minded and optimistic realm with the return of color, showing lasting beauty

In the early 1990s, Lee Cooper was the first European denim brand to land in Beijing, bringing a breath of fresh air to the Chinese denim market and bringing great benefits to China

The people of the country break through the limitations of their innate body shape and fully enjoy the European-style atmosphere

The British Lee Cooper denim brand has a history of more than 90 years, and its products have been sold around the world for 70 years. Many countries and regions.

Over the past hundred years, denim clothing has become a gorgeous wave in the fashion trend.

The old texture appears after being washed. The subtle changes in colors and colors reflect the rough and bold return to nature; the fitted and tight geometric tailoring is ultra-worldly, making people more chic and energetic.

The classic form of jeans

The so-called first pair of jeans is not what we think we are born with.

Even the name "Jeans" only started in the 1860s

It was officially adopted by Levi's Company. Here we might as well refer to Levi's Company, the originator of jeans

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The classic 501 jeans are taken as an example to trace the evolution of jeans from birth to classic

Migration

The earliest jeans in 1855 had only one back pocket and no yokes. .

In 1872, he first used metal rivets to reinforce the stress-bearing parts of jeans.

In 1873, the color of jeans was changed from gray to indigo. Orange double arch stitching details the back pocket.

In 1886, the pattern on the back waist plate was changed from a dwarf to two horses.

1890 Added a watch pocket and back york.

In 1905, a second back pocket was added, and the five-pocket style of jeans was fixed.

In 1922, belt loops were added to the waistband.

1937 Back pocket rivets hidden inside.

In 1941, the rivet pins on the lower part of the front placket of jeans were eliminated

During World War II, the back waist bow and watch pocket rivets were removed, and the double arch stitching on the back pocket was printed with similar graphics instead.

The logo "L.S.&Co.S.F.Cal." on the button was replaced by a laurel leaf

In 1947, wartime rationing ended, and the arch stitch reappeared.

In 1950, in order to conform to fashion, trouser legs were cut into a slimmer style.

In 1955, the first batch of 501 jeans with zippers was put into production.

In 1959, preshrunk jeans were developed.

In 1966, the corners of the back pockets were fixed with short bar-shaped stitches instead of rivets.

1971 The capital "LEVI'S" on the red sign was changed to the lowercase "Levi's".

In 1983, due to the improvement of looms, the door width was widened and the red trouser hems disappeared