Xiao Muxian is produced in Moutai Town, Kweichow Province. It is an out-and-out Moutai liquor, but for this liquor brand, I would like to use the word "wonderful" to describe it. Xiaomudusian's wines are divided into strong-flavor and sauce-flavor types. The strong-flavor products are the most cost-effective among many strong-flavor wine brands.

Xiao Muxian (Puxian) wine highlights the Guizhou style strong aroma wine styles such as mellow, sweet, rich and refreshing, and is low-priced. It can be used among many strong aroma wine brands and Among the products, it has been rated as "National Luzhou-flavored Wine" by wine lovers, which is indeed a classic. The quality of Xiaomudoxian (Pujiang) wine and Maotai-flavor wine is also very good. The price is about a hundred yuan, but the wine is very delicious. It has pure cellar aroma, mellow and delicate, and has a good market share in many big cities. . Why did the once popular "little confused fairy" gradually disappear? In my opinion, there are mainly the following reasons:

1. No innovation. The packaging is very ordinary, using a simple white porcelain bottle similar to Moutai. Whether it is a strong-flavor liquor or a sauce-flavor liquor, the white porcelain bottle has only slight deviations. The most bizarre thing is that this kind of packaging has been used since more than 20 years ago. It has been used to this day since its launch. It can be said that it lacks innovation and cannot capture the hot spots that attract eye-catching traffic.

2. Competition pressure is high. Prices have not changed much. Wine sold for 100 yuan a bottle 20 years ago, and it still costs 100 yuan 20 years later. Although the quality of the wine has not deteriorated, there are many choices for wine brands at the same price.

3. Lack of foundation. The founding history of Xiaomuduxian Liquor Factory is also different from other liquor brands. Many liquor brands were founded from the original shochu distillery, but the owner of Xiaomuduxian Liquor Factory made his fortune selling small electrical appliances in Guangzhou, and then He moved to Maotai Town, where Maotai-flavor liquor is everywhere, to build a factory to make wine. In the early days, Luzhou-flavor liquor was brewed.

4. There are no mid-to-high-end wines. Even with the current "hot sauce wine" and "high share of strong-flavor wines", brands still focus on affordable wines worth 100 yuan.

5. Affected by the epidemic, it gradually loses market share.