Although the clothing label is small, it is the link between fashion itself and consumers. It is the inevitable product of modern fashion culture, which plays a positive role in improving and protecting the reputation of clothing enterprises and promoting products. Therefore, it is more appropriate to compare tag to a famous fashion brand. Regrettably, however, a considerable number of clothing enterprises have not fully realized this point, and even some well-known domestic fashion brands have not registered their trademarks since their establishment, which gives speculators an opportunity. Once such products are counterfeited, they will not be protected by law. As far as texture is concerned, most materials used to make labels are paper, plastic and metal. In addition, a new label made of holographic anti-counterfeiting material has appeared. Judging from its shape, it is more diverse: there are special shapes such as long strip, folded shape, circle, triangle and bag, which are really colorful and dazzling.