Company name and trademark name are not the same thing, and it is okay to be inconsistent during registration.
Company names generally consist of four parts: administrative division + font size + industry characteristics + organizational form. Trademarks are used by producers and operators of goods on the goods they produce, manufacture, process, select or distribute, or by service providers on the services they provide. They are used to distinguish the source of goods or services and consist of words, graphics , letters, numbers, three-dimensional logos, sounds, color combinations, or combinations of the above elements, signs with distinctive characteristics are the product of the modern economy.
Service trademarks only distinguish the origin of different services, while company names can identify the operations of different companies, including services and goods. A company can have multiple trademarks for services or goods, but generally only one company name.
As long as the service trademark does not violate the prohibited provisions of the Trademark Law and does not infringe the exclusive rights of others' trademarks, it can be used without registration, but there is no exclusive right. The company name must be approved and registered by the competent authority designated by the state before it can be used.
Once a service trademark is approved and registered, it enjoys exclusive rights throughout the country. The company name only enjoys exclusive rights within the specified area.
Service trademarks are expressed in words, graphics and their combinations, and company names can only be expressed in words.
There are great differences in the laws regulating business names in various countries. Trademarks are regulated by the "Trademark Law" and the "Anti-Unfair Competition Law".
Trademarks can be transferred or licensed to others, but business names cannot be transferred individually, nor can they be used by others.
Registered trademarks are registered in accordance with the provisions of the Trademark Law, while corporate names are registered in accordance with the Company Law, the Foreign-Invested Enterprise Law, the Sino-Foreign Joint Venture Law, the Sino-Foreign Cooperative Enterprise Law, the Partnership Law, the Sole Proprietorship Law, Enterprise name registration management regulations and other laws and administrative regulations shall be registered.
In my country, the principle of combining voluntary registration and compulsory registration is adopted for trademarks. The method is that except for certain specific goods that must use registered trademarks, trademarks for general goods adopt the principle of voluntary registration, that is, registration Those who have not registered can still use the name, but they do not enjoy the exclusive right; as for corporate names, names that have not been approved and registered are not allowed to be used, and they do not enjoy the right to name.
Trademark rights are industrial property rights that only have the characteristics of property rights and do not have personal characteristics, while corporate name rights are rights that have characteristics of both personal rights and property rights. Therefore, corporate name rights are generally not allowed to be transferred individually or licensed to others for use.
Enterprise name. That is, the trade name, or the name of the manufacturer, which is the title of the enterprise. As a social organization, an enterprise must have business contacts with other social organizations. In order to facilitate transactions and avoid business confusion, it is objectively required that each enterprise has its own name. In real life, trademarks and company names often appear together on products or in product advertising.