This is a company that relies on fate to create new products!
There is a famous brand that does almost everything, from building cars, boats, motorcycles, pianos, guitars, and speakers and headphones. This brand is Yamaha.
YAMAHA, a legend from piano repair to building a business empire!
In fact, at first, Yamaha was just a small piano repair shop, and its founder was Torakusu Yamaha ), he’s just a piano repairman!
This is Yamaha Tonan
YAMAHA, a legend from piano repair to building a business empire! Pingliang
The story also begins with piano repair!
This old man thought that he had repaired his own organ by chance, and then he probably thought he was a genius, so he started to study the art of repairing the organ, but then he felt that it was not enough. , he opened his own piano repair shop and registered the company. . .
YAMAHA, a legend who went from repairing pianos to building a business empire!
Pingliang then discovered that making musical instruments is more profitable than repairing them! Then repair the piano! ! ! Wouldn’t it be nice to just make a piano?
This is the first piano he built
YAMAHA, a legend from piano repair to building a business empire!
After it was produced, he found that no matter Both the appearance and sound are pretty good~! After that, he stopped repairing pianos and bought wood, tools, etc. to start making pianos! After that, he became a rising star in the piano production industry!
YAMAHA, a legend from repairing pianos to building a business empire!
Since pianos are all made, we can make different musical instruments together! Following the trend, Yamaha added guitars, trumpets, drums, and later electric pianos, electric guitars, and even electronic synthesizers. Anyway, I have all the instruments the band needs!
YAMAHA, a legend from piano repair to building a business empire!
The following plot is that if you have an instrument, you must have headphones to listen to it! Then all kinds of audio and video equipment sprung up like mushrooms after a rain! From high-end professional studio monitoring headphones to fashionable and popular headphones, we have what you want from Yamaha!
YAMAHA, a legend from piano repair to building a business empire!
You can also find these six big letters YAMAHA at concerts, auditoriums, and weddings
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YAMAHA, a legend from piano repair to building a business empire!
Do you think Yamaha has achieved the ultimate in the field of music? Then you are in trouble! After establishing its position in the field of musical instruments, Yamaha may feel empty, lonely and cold, so why not create a virtual idol to play with me? So there was Vocaloid, a virtual vocal software that can sing. The most famous one is Hatsune Miku in it, which is the song that is popular all over the world!
YAMAHA, a legend from piano repair to building a business empire!
As soon as he debuted, he captured hundreds of millions of fans around the world! A virtual 3D solo concert was also held! Not to mention how successful it is!
The album sold more than the real idol!
YAMAHA, a legend from piano repair to building a business empire!
A Hatsune Miku
How many otaku toilet paper wasted
YAMAHA, a legend from piano repair to building a business empire!
Yamaha’s journey to here can be regarded as having mastered the skill of musical instruments and then lighting up the electronic industry. Because of its research in the field of music, Research on digital signal processing technology has also been considered an achievement.
Then here comes the problem! Now that we know so much about digital signals, what should we build next?
Build a router! ! !
YAMAHA, a legend from piano repair to building a business empire!
Musical instruments, digital, network equipment, a small piano repair company has become a comprehensive manufacturer, click here Focusing on these three industries cannot satisfy Yamaha, and continuing to expand categories is the way to go!
YAMAHA, a legend from repairing pianos to building a business empire!
Making pianos has long required them to use the skill of carpenter. Since they have this skill, they cannot waste it. ! Let's sell furniture! I saved a lot of useless wood when building pianos before, don’t waste it~
YAMAHA, a legend from repairing pianos to building a business empire!
Study everything like this The spirit finally moved the Japanese local government! The government assigned them a project to research a wooden propeller!
YAMAHA, a legend from piano repair to building a business empire!
In order to better study wooden propellers, they borrowed an engine for testing, but the propeller was not studied much. , this engine always breaks down! If it breaks, it will be repaired, and if it breaks again, it will break again. In the end, the wooden propeller will be replaced in a hasty manner, but it will light up the core technology of the engine! The engine was built by the way. . .
When fate comes, it is created
It is so willful
YAMAHA, a legend from piano repair to building a business empire!
We With an engine, why not make a car? Then there is the world-famous Yamaha motorcycle!
YAMAHA, a legend from repairing pianos to building a business empire!
After its launch, its cool appearance and super performance have fascinated car fans. Until now, You can see Yamaha’s presence in all major motorcycle racing arenas.
YAMAHA, a legend from repairing pianos to building a business empire!
As soon as he became famous in the motorcycle industry, Toyota said: Make an engine for me and install it on our new car AE86! Then. . . The Fujiwara family’s tofu became the drift king of Akina Mountain (you know)
YAMAHA, a legend from repairing pianos to building a business empire!
The engine of the car was also made , then you can’t let go of the speedboat! Next time you go to the beach, pay attention. 80% of the engines on speedboats are Yamaha!
YAMAHA, a legend from repairing pianos to building a business empire!
I don’t know what happened, but just when Yamaha was happily making speedboat engines, they turned on fiberglass Craftsmanship! so. . .
Let’s build another golf club by the way!
YAMAHA, a legend from piano repair to building a business empire!
In line with the supreme principle of having fun! Using fiberglass technology, we built a huge water slide that looks like a roller coaster, just for fun! Let’s do some publicity!
YAMAHA, a legend from repairing pianos to building a business empire!
It is involved in industries related to water and fiberglass technology, so~~ how about we build another bathtub! ! ! By the way, add our speakers! Build a big bathtub where you can take a shower and get high at the same time~
YAMAHA, a legend from repairing pianos to building a business empire!
In the past two years, it has served as a model for Ford, Lexus, LFA and other car brands. As an engine supplier, Yamaha itself has not been idle and has launched a supercar!
YAMAHA SPORTS RIDE
Concept supercar
YAMAHA, a legend from repairing pianos to building a business empire!
Using gasoline and electricity In hybrid mode, the body shell is entirely made of carbon fiber materials, and the entire car weighs only 750 kilograms. It is the world's first supercar with an entire exterior made of carbon fiber materials!
YAMAHA, a legend who went from repairing pianos to building a business empire!
After getting involved in the supercar world, he is now eyeing the electric car world! Tesla has an all-electric car! Our Yamaha should also have it! So the MOTIV.e urban electric vehicle was released!
YAMAHA, a legend from piano repair to building a business empire!
In line with the principle of watching the excitement and not being afraid of big things! In addition to its smart-like appearance and Tesla's pure electric power, MOTIV.e looks exactly like a Mercedes-Benz smart. Yamaha feels that this alone is not enough! Then get a gasoline version~
YAMAHA, a legend from repairing pianos to building a business empire!
When Google laughed at Yamaha’s involvement in various industries, Yamaha feels that we have already taken over cars, audio, and fiberglass, so researching a robot is just a small case! Then a robot that can ride a motorcycle was released - Motobot! (Google was shot while lying down...
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YAMAHA, a legend from repairing pianos to building a business empire!
There is nothing cool about this robot, it just rides a motorcycle well! Gas, brake, and turn, all stunts are perfect!
YAMAHA, a legend from repairing pianos to building a business empire!
If you think this is just a robot that lies on a motorcycle and operates at a turtle speed, you are wrong. It can control the motorcycle at a speed of 200km/h, and use its multiple sensors to easily corner on mountain roads!
YAMAHA, a legend from repairing pianos to building a business empire!
In order to promote how awesome this robot is, Yamaha even challenged the motorcycle world champion Rossi Post! Let’s show it off in 2017! I wonder who will win then?
YAMAHA, a legend from piano repair to building a business empire!
Let’s take a look at Motobot’s video!
After studying robots, do you guys still remember the Vocaloid technology we talked about above? ! Yes, that’s right, with the help of robots and Vocaloid technology, Yamaha has released a robot that can sing!
YAMAHA, a legend from piano repair to building a business empire!
For such a company that relies entirely on chance to produce technology, I really don’t know what black technology will be available in the future? oh! That’s right! Just when you are thinking about what industry Yamaha wants to get involved with, they are recently developing a smart wheelchair with VR!
YAMAHA, a legend from repairing pianos to building a business empire!
Like many of the world’s big brands, Yamaha does not consistently focus on a certain field; Constantly try new things, just like Yamaha founder Tonan Yamaha, from repairing pianos to selling pianos to everything after that, Yamaha has always been innovating on the road of "following the circumstances" and constantly challenging new fields!
So, when one day you go to the dentist to install a Yamaha denture for you, don’t be surprised, that is, Yamaha has found its new destiny.