Use different labels according to whether the trademark is registered or not. For example, the trademark law of the United States stipulates that the use of trademarks registered in the United States Patent and Trademark Office should be clearly indicated? The symbol is in the upper right corner of the quotient mark; Or use the short phrase "registered, U.S. patent and trademark office," or the abbreviation "reg.U.S. pat.&; Tm. Off”。 If the trademark has not been registered, the TM symbol is used for the commodity trademark and the SM symbol is used for the service trademark. Article 37 of China's Regulations on the Implementation of the Trademark Law stipulates that the use of registered trademarks may indicate "registered trademarks" or registration marks on commodities, commodity packages, manuals or other attachments. Registration marks include (note plus O) or use registration marks, which shall be marked in the upper right corner or lower right corner of the trademark. In the United States, it is a crime for unregistered trademark owners to use their trademarks as registered trademarks, and they will be punished by imprisonment or fines. Article 48 of China's Trademark Law also stipulates that impersonating a registered trademark shall be stopped by the local administrative department for industry and commerce, corrected within a time limit, and may be notified or fined.

2.

Always use trademarks as proper adjectives

(1) A trademark is an adjective used to describe a specific person, place or thing, and a trademark is an adjective. Each mark is expressed in the form of a trademark plus a "product descriptor" (such as a noun). Such as: Microsoft? Software, RealAudio? Format, Real.com? Guide, Haier? Electrical appliances.

(2) trademarks should not be used as nouns, if this will make trademarks become common names of goods and eventually be abandoned. For example, "Jeep" is a well-known trademark at first, and its registered goods are off-road vehicles. When the vendors and consumers of off-road vehicles equate Jeep with off-road vehicles, and the owner of Jeep ignores it, Jeep gradually becomes synonymous with off-road vehicles and loses its distinctiveness. "Freon" was once a well-known trademark, but now it has become the common name of fluorine refrigerant. Another example is that when writing a dictionary, if you include other people's trademarks as entries, you can't use trademarks as nouns: "Kodak, the name of a film", which is a wrong explanation.

(3) Trademarks cannot be used in plural, such as: Correct usage: two trademarks contain Dolby? (Dolby? ) technology components. Incorrect usage: Two components with Dolbys technology.

(4) trademarks cannot be used as verbs. For example, Xerox Company specially emphasizes: Do not copy Xerox (Xerox trademark) in Xerox (copier), but you can copy it (Xerox trademark) in Xerox brand copying machine (a Xerox brand copier).

3.

Distinguish your own trademarks

(1) Separate trademarks from other words or nouns they modify. The usual practice is to capitalize the product name correctly and assign appropriate symbols to the trademark? Or TM. You can also use underline, italic, uppercase or bold. Such as: Microsoft? 、 RealNetworks ? 、 IBM ? Wait.

(2) when another person's product name and company name appear together with the trademark owner's trademark, the other person's product name and company name must be more prominent than the trademark owner's trademark, so that the trademark owner's trademark is obviously different from other people's product names. This is very important to prevent the implication that anyone else's products are produced, sponsored, recognized or supported by the trademark owner. Correct usage: Widget Software is used in Windows Media? Technologies, WidgetWebSite is based on WindowsMedia? The content of. Incorrect usage: WindowsMedia of Widget Software, Windows Media from WidgetWebServices.

(3) put the trademark in a prominent, prominent and core position, giving consumers a strong visual impact, so that they can quickly search for the goods they want to buy among many similar goods, so that consumers will be deeply impressed by the trademark. For example, the trademark of McDonald's company is composed of a golden arch-shaped "M" and "McDonald's", which are prominent and eye-catching.

(4) Use registered trademarks in strict accordance with the provisions of the Trademark Law. Do not change the trademark. When using the trademark, do not change the spelling, add or delete hyphens, or use abbreviated trademarks. Shall not expand the scope of use of goods without authorization; In the event of a change in the name or address of the registrant, the license or transfer of the trademark, the expiration of the trademark term and other rights, the registration formalities for change shall be handled in time. Such as: incorrect usage: Micro-soft? , replace RealNetworks with RN? .

(5) Use footnotes to correctly mark trademarks. When a trademark appears on the package or instructions, it should be correctly marked with footnotes.