It is strictly prohibited to use extreme terms:

1. It is strictly prohibited to use national, world-class, superlative, first, only, first, first choice, top, national-level products, filling the domestic market Blank, exclusive, first, latest, most advanced, first brand, gold medal, famous brand, excellent, top, exclusive, first in sales on the entire network.

Globally launched, first in the country, launched on the entire network, world leading, top craftsmanship, ace, sales champion, first (NO.1\Top1), ultimate, permanent, ace, leader, leader Brand, unique, one-of-a-kind, unprecedented, universal, etc. ?

2. It is strictly prohibited to use the highest, lowest, most, most, cheapest, latest, most advanced, greatest, latest technology, most advanced science, best, largest, best, biggest, latest Science, the latest technology, the most advanced processing technology, the most fashionable, the most popular, the first, and other absolute terms with the same or similar meanings. ?

3. It is strictly prohibited to use words that cannot be verified, such as absolute value, absolute, big name, precise, super profitable, leading brand, leading market, superstar, famous, luxury, one of the world's top X brands. ?

4. It is strictly prohibited to use exaggerated words such as 100, international quality, high-end, genuine, national-level, world-class, and the best that are false or cannot be judged to be true or false.

Prohibited time limit terms:

Limited time must have a specific time limit, all group purchases must be marked with specific event dates, it is strictly prohibited to use the words end at any time, only this time, increase the price at any time, reduce the price immediately, and last Wave and other words whose time limit cannot be determined.

Prohibited authoritative words:

1. It is strictly prohibited to use words such as those recommended by national leaders, recommended by national XX agencies, specially supplied by national XX agencies, specially supplied by the state, or staff of state agencies. A term used to promote a name.

2. It is strictly prohibited to use terms such as quality inspection-free, national quality inspection-free, random inspection-free, etc. to claim that quality does not require testing.

3. The use of RMB designs is strictly prohibited (except those approved by the central bank). ?

4. It is strictly prohibited to use words such as time-honored brand, well-known Chinese trademark, special supply, exclusive supply (except for Vipshop exclusive supply).

It is strictly prohibited to use click XX words:

It is strictly prohibited to use words that are suspected of deceiving consumers, such as "Congratulations on winning", "Free for all", "Click for surprise", "Click to get", "Click Copywriting elements such as "Try it on", "Receive prizes", "Non-GMO and safer".

It is strictly prohibited to use words that stimulate consumption:

It is strictly prohibited to use words that stimulate consumers' panic buying psychology, such as "flash sale", "rush to burst", "if you don't buy it, it will be gone", "it won't be cheaper anymore" "If you miss it, you won't have a chance," "Thousands of people are rushing to grab it," "It's crazy to grab it," and other words.

Suspected medical terms (general goods, excluding special-purpose cosmetics, health foods, and medical devices):

1. Comprehensively adjust the body's endocrine balance; enhance or improve immunity; aid sleep ; Insomnia; nourishing yin and yang; aphrodisiac;?

2. Anti-inflammatory; can promote metabolism; reduce red blood filaments; produce optimized cell structure; repair damaged skin; cure (except the healing system); anti-inflammatory; Promoting blood circulation; detoxifying; anti-allergic; desensitizing;?

3. Lose weight; clear away heat and detoxify; clear away heat and dampness; treatment; sterilization; sterilization; antibacterial; sterilization; antibacterial; disinfection; detoxification

4. Hypoallergenic; softening; soothing; slowing sensitivity; desensitizing; desensitizing; improving sensitive skin; improving allergic phenomena; reducing skin sensitivity;?

5. Calming; calming ; Regulate qi; circulate qi; activate blood; build muscles; nourish blood; soothe the mind; nourish the brain; replenish qi; unblock meridians;?

6. Stomach bloating and peristalsis; diuretic; expel cold and detoxify; regulate endocrine; delay menopause; Replenishing the kidney; dispelling wind; growing hair;?

7. Preventing cancer; fighting cancer;?

8. Removing scars; lowering blood pressure; preventing and treating high blood pressure; treating;?

9. Improve endocrine; balance hormones; prevent ovarian and uterine dysfunction; remove toxins from the body; adsorb lead and mercury;?

10. Dehumidify; moisturize dryness; treat armpit odor; treat body odor; treat vaginal discharge Smell;?

11. Beauty treatment; eliminate spots; remove spots; eliminate spots; treat alopecia areata; reduce various stains layer by layer; stretch marks;?

12. Hair New growth; hair regeneration; black hair growth; hair loss prevention; hair growth and hair loss prevention; seborrheic alopecia; pathological alopecia; hair follicle activation; 13. Rosacea; wound healing and removal of toxins;?

14. Relieve spasms Convulsions; alleviating or alleviating disease symptoms; prescription; medicine; clinically observed in ×× cases with obvious effects;?

15. Papules; pustules; tinea manuum; tinea unguium; tinea corporis; tinea capitis; tinea capitis; Ringworm; athlete's foot; athlete's foot; tinea pedis; tinea versicolor; psoriasis; infectious eczema;?

16. Colds; menstrual pain; myalgia; headache; abdominal pain; constipation; asthma; bronchitis; digestion Bad;

17. Knife wounds; burns; scalds; carbuncles; folliculitis; skin infections; skin and facial spasms and other disease names or symptoms;?

18. Bacteria, fungi, Names of microorganisms such as Candida, Pityrosporum, anaerobic bacteria, Odontosporum, acne, hair follicle parasites; 19. Estrogens, male hormones, hormones, antibiotics, hormones; 20. Drugs; Chinese herbal medicine; central nervous system;

21. Cell regeneration; cell proliferation and differentiation; immunity; affected area; scar; joint pain; frostbite; frostbite;?

22. Oxygen exchange between skin cells; redness and swelling; lymph fluid; Capillaries; lymphatic poison, etc.

Superstitious terms:

Bring good luck, enhance sixth sense, resolve villains, increase career luck, attract wealth, be healthy and wealthy, improve luck, help career, Protect the body, balance positive and negative energy, eliminate mental stress, adjust air pressure, turn bad things into good luck, bring good luck, everything goes well, people are prosperous, wealth is prosperous, help good luck and avoid bad luck, turn wealth and attract good fortune, etc.

False promotional terms for cosmetics:

Special effect; high efficiency; full effect; strong effect; quick effect; quick whitening; whitening in one wash; effective in XX days; effective in XX cycles; super strong; activated ; All-round; comprehensive; safe; non-toxic; dissolve fat, liposuction, burn fat; slim down; slim face; slim legs; lose weight; prolong life; improve (protect) memory;

Improve skin resistance to irritation; eliminate ; Clear; dissolve dead cells; remove (remove) wrinkles; flatten wrinkles; repair broken elastic (strength) fibers; stop hair loss; adopt new coloring mechanism to never fade;

Quickly repair skin damaged by ultraviolet rays ; Renew skin; destroy melanocytes; block (impede) the formation of melanin; enlarge breasts, make breasts plump, prevent breast sagging (excluding breast beautification and bodybuilding cosmetics); improve (promote) sleep; soothe sleep, etc.

From the provisions of some platforms and other provisions of the Advertising Law, it is best not to use the following words.

Related to "the most": such as "the most advanced, the best, the best, the lowest price, the largest, the most comfortable, the most advanced, etc."

Related to "level/extreme": such as "national level, world level, etc.", "excellent, extremely fast, extreme, etc."

Related to "false": such as "100, unprecedented, permanent, omnipotent, cures all diseases, medicine can cure diseases, etc."

Extended information

The "Advertising Law of the People's Republic of China" has been adopted by the 14th Standing Committee of the 12th National People's Congress of the People's Republic of China The meeting was revised and adopted on April 24, 2015. The revised Advertising Law of the People's Republic of China is now announced and will come into effect on September 1, 2015. Its general provisions - Article 9 (3) clearly stipulates prohibited terms, as follows:

Article 9 Advertisements shall not have the following circumstances:

(1) Use or disguised use of the People's Republic of China* **The national flag, national anthem, national emblem, military flag, military anthem, and military emblem of the Republic of China;

(2) Use or disguised use of the name or image of a state agency or state agency staff;

(3) Using terms such as "national level", "highest level" and "best";

(4) Damaging the country's dignity or interests and leaking state secrets;

(5) Hindering social stability and harming public interests;

(6) Endangering personal and property safety and leaking personal privacy;

(7) Hindering public interests * Order or contrary to good social customs;

(8) Contents containing obscenity, pornography, gambling, superstition, terror, violence;

(9) Contents containing nationality, race, religion, Gender discriminatory content;

(10) Obstructing the protection of the environment, natural resources or cultural heritage;

(11) Other situations prohibited by laws and administrative regulations.

Reference material: China Legal Popularization Network - "Advertising Law of the People's Republic of China"