Mid-to-high-end grade. Dingdang Niu brand, founded in 2005, is a leader in healthy plant milk in China, a famous trademark in Henan Province, a key leading enterprise in agricultural industrialization, and the winner of many honors such as the Luohe Mayor Quality Award. The company currently has three major categories: plant protein, lactic acid bacteria, and ready-to-drink beverages, and more than 50 products. Among them, in 2016, the company launched two strategic products, pure Australian oat milk and 6 fruits and vegetables, which are mid- to high-end grades.