Some applicants finally successfully obtained the registration certificate after a year of waiting. But after getting the registration certificate, I discovered that someone was actually applying for a trademark that was exactly the same as his, and it had not been rejected by the Trademark Office. What was going on? In fact, this has to go back to the provisions of the Trademark Law. my country’s Trademark Law stipulates that if the trademark is identical or similar to another person’s trademark that has been registered or preliminarily approved on the same or similar goods, the Trademark Office will reject the application. On the other hand, if the goods approved for registration of two trademarks are not similar goods, the Trademark Office will approve the registration. If you feel that the legal provisions are too convoluted, then you will understand with an example. Products that are not similar are divided into two situations: 1. The two trademarks belong to different categories. For example, eName China enjoys exclusive trademark rights in category 30 (snack ingredients), but other companies can also obtain the "ename China" trademark in category 33 alcoholic beverages. Because these two trademark categories are different. 2. Although the two trademarks belong to the same category, they are not a group and do not belong to similar goods. Take the "Ename China" trademark in Class 30 as an example. The specific product approved by Ename in Class 30 is "rice", which is in the 3008 group, while the "Ename China" trademark of another company is approved for rice. Pancakes, baked pies, dumplings, steamed buns and other products are in the 3007 group. Then the registration can also be approved. Therefore, this is why large companies, in addition to their own product categories, should protect related categories and related categories. The group should be as complete as possible, just to prevent others from registering the same trademark as themselves on their own related products. After all, At present, China's trademark awareness is awakening, and many people are registering trademarks. If you don’t protect your trademark well, others may “protect” it first. After a strong enterprise has chosen its trademark, it can consider registering it in all categories, that is, registering it in every category of the commodity classification table. Full class registration has the following benefits: 1. Prevent others from registering trademarks on industries and goods that you may enter in the future, and "preemptively occupy the trademark" yourself. As the enterprise develops, so does the product chain. When companies register trademarks, they often choose the types of goods they currently produce or the types of goods they plan to produce for registration. However, as the company develops, it may deviate from the expected development direction, and the scope of production and operations may expand to what was previously unavailable. If you are planning an industry or product (such as BYD's transformation), then you may find that the trademark you have used for many years has been registered by others in this field. In this situation, you will face a dilemma. If you re-select a trademark, you will not only face that the goodwill accumulated in the trademark over the years cannot be transferred to the new trademark, but you may also lose the value of the trademark of your competitors in the new industry. Has its own contribution to the original trademark. Therefore, it is very important to plan ahead. 2. Prevent others from registering goods with conflicting nature or use or adverse effects. Symbols have the function of transmitting information, so when registering a trademark, everyone must choose a symbol that is comfortable for people to see. Similarly, the use of the same symbol for different products will also have a transmission function. "Master Kong" is the trademark of instant noodles. If someone registers "Master Kong" on sanitary ware, will people who happen to know this product trademark think of unclean things when eating "Master Kong" instant noodles? A wedding photo studio If the trademark is also registered in the funeral industry, will newcomers have some taboos? If the "Wahaha" trademark is registered on disinfectant water, will someone feel that the taste is different when drinking Wahaha mineral water? ?These are caused by the conductive function of symbols. However, the trademark owner cannot prevent others from registering trademarks on other categories of goods. Even a well-known trademark cannot prevent others from registering trademarks with the same logo on goods that will not cause confusion. No one would think that the production of "Master Kong" toilets The manufacturer is the manufacturer of "Master Kong" instant noodles. However, this is indeed what the trademark owner does not want to see.