EVISU is called the God of Fortune in China.

Evisu is a Japanese fashion brand that mainly produces jeans.

Evisu, also known as Evisu Genes, is Japan's top jeans brand. Evisu uses traditional handcraftsmanship to create high-quality denim clothing. Evisu's original classic jeans elements and fashionable street style have become the target of young people and celebrities. Evisu has attracted attention in the European fashion industry.

Evisu's brand logo - "Seagull" (more people think it looks like two mountains) was originally hand-drawn by Evisu's designer Hidehiko Yamane. Evisu's name comes from the "god of good fortune" in Japanese folk culture, which is usually worshiped with fish and fishing rods. "Lucky God" and fish are two of Hidehiko Yamane's five favorite things (the other three are beer, beautiful women and golf), so he chose them as the names of his new products.

Extended information:

1. Brand

EVISU, a brand in Tokyo and Osaka, Japan, is a popular street denim brand created by designer Hidehiko Yamane. Evis was established in 1991 , (because it is very similar to LEVI'S, so a U was added after S, which became today's EVISU, and the pronunciation has also changed.) The "M" pattern on the back pocket of the pants is used as a logo. The original "M" pattern It is a back pocket car flower that evolved from Levi's.

The founding period of the brand coincided with the popularity of VINTAGE JEANS, and EVISU became the representative of the "post-501 era". Its original classical jeans elements and fashionable street style made it quickly famous and became Japan's top jeans brand. . The subsequent international version also achieved great success in Europe and the United States. Eye-catching photos of big names such as Beckham, CRAIG DAVID, and ALL SAINTS wearing EVISU shirts are often seen in the media.

2. Product Features

1. The Japanese version of Evisu jeans made in Japan currently has no general agent in China. Evisu's Red Tab clip-on label cannot be exported because there is a trademark dispute with Levis' Red Tab, and it can only be sold in Japan.

2. The Japanese version has a red cloth label sewn on the side of the back pocket, and the workmanship is also meticulously managed. Experts will know its symbolic meaning.

Many styles of EⅥSU have patterns of the God of Good Luck, smiling faces and other expressions, so this brand is also called the Japanese God of Good Luck.

Reference materials:

Baidu Encyclopedia-evisu