It is Fendi, a famous Italian luxury brand. As a leather family at the beginning, Fendi (FENDI) is most famous for its It Bag - FENDI Baguette handbag, which looks like a French baguette and was designed by Silvia Venturini FENDI of the Fendi family.

In 2007, FENDI held a sensual and stunning fashion show on the top of the Great Wall of China, with the giant double F logo projected onto the surrounding mountains. This is the first fashion brand in history to hold a fashion show on the Great Wall. The event was prepared for a year, and with the Chinese lucky number 8 as the center, 88 models swayed along the 88-meter T stage. This swaying fashion show can be seen from space.

FENDI’s luxury fashion show was not held on an ordinary T stage, but on my country’s famous monument, the Great Wall, one of the New Seven Wonders of the World, so it was The meaning is extraordinary and unforgettable. At sunset on October 19, 2007, 44 models from China and 44 from other countries around the world appeared on the Great Wall, showcasing FENDI's 2008 spring and summer fashion models as well as special designs by Karl Largefeld and Silvia Fendi series.

Extended information:

As early as the 1920s, in order to express his feelings for his wife, Mr. FENDI, the founder of the brand, once gave her a wooden painting with an image of a squirrel as a gift. To my wife, it inspired Ms. FENDI to print the image of a little squirrel on brand shopping bags. Since then, the little squirrel has become the first symbol of the brand's early days.

FENDI’s most well-known “double F” logo came from the pen of “Lafayette” Karl Lagerfeld. It often appeared inadvertently on buttons and other details of FENDI clothing and accessories, and later even became a Pattern on fabric. Defined the concept of "FUN FUR", which became the source of inspiration for FENDI's double F LOGO (DOUBLE F), and the double F LOGO also became a world-renowned trademark in the future.

In 2013, the 88th anniversary of the brand’s birth, FENDI’s logo was redesigned and improved, adding the word “ROMA” as a symbol of the Roman treasure and interpreting the true soul of the brand. .

Baidu Encyclopedia - Fendi