Huaqiandai is a regular product. Yongcheng Huaqiandai Cosmetics Store was established in 2019 and is located in Shangqiu City, Henan Province. It is an enterprise mainly engaged in the retail industry. Huaqiandai obtained the registered trademark on February 6, 2017. Huaqiandai's products are mainly cosmetics and daily necessities. The brand focuses on product quality and appearance design, and pursues the concepts of fashion, nature and health. Huaqiandai's products are positioned in the mid-range, neither a low-end cheap brand nor a high-end luxury brand. The product prices are relatively affordable and suitable for consumers who pursue quality and cost-effectiveness. As a small and micro enterprise, its reputation is relatively low. In terms of market competition, Huaqiandai faces competition from other mid-range brands. As an emerging brand, Huaqiandai will increase its visibility and market competitiveness by continuously improving product quality, launching new products and active marketing.