The development of an industry often goes through several stages, because entrepreneurs need to analyze the benefits of this industry in the market. When an industry begins to develop, investors are not clear about the final development results of such industries, and the prospects of this industry are not particularly clear. Seeking the future of this industry with the pace of exploration is still very risky.
After the development of the industry for a period of time, investors gradually become familiar with the products of the industry and move towards perfection. This stage is called the growth period of the industry. At this time, consumers in the market also have a certain understanding and understanding of products, and the profits of enterprises will also grow at a high speed during this period, which is a good opportunity for the development of the industry.
Another stage of the industry is maturity. We know that everything should be saturated. When the products of the industry develop to a certain extent, the market demand will be saturated. And there will be many competitors, and the competition within the industry will become more and more fierce. At this time, there will be survival of the fittest in the market, and large enterprises will annex small enterprises.
Of course, for entrepreneurs, no matter the size of the enterprise, as long as it is a formal enterprise that can achieve profit growth, it is a good enterprise. Since the reform and opening up in China, economic development has spawned many enterprises, such as real estate and Internet. These enterprises are all large enterprises, which create wealth faster, but at the same time, some small enterprises can also create wealth.
First, Chen's three brothers and sisters.
In fact, Chen's three brothers and sisters did not rely on real estate or the Internet to get rich, but created wealth through the most common morning stationery in our daily life. You might say that you can get on the rich list with stationery? The answer is yes.
As we all know, China is a big country in education. If you want to learn, you can't do without stationery. A good memory is better than a bad pen. If you want to read a good book, you can't do without writing and drawing. Although the stationery industry is a small industry, the wealth it creates is also huge.
In fact, there is still an industry that has not failed because of its small products. It's Nongfu Spring. Its founder became the richest man in Asia by selling bottled water. Therefore, it is not surprising that the three brothers and sisters of Chen jumped onto the rich list by selling stationery.
The founder of Chen Guang Stationery is Chen Huxiong, a well-known entrepreneur in China. Chen Huxiong was born in the 1970s. His family situation is not very good. His parents are both born and bred migrant workers, but this does not affect him to become rich.
In fact, Chen Huxiong's academic path is not very smooth. He failed to get good grades in the college entrance examination three times in a row. Finally, he decided to start a business, so he began to work as a stationery agent. At first, he worked as a stationery agent in Korea and Taiwan Province Province. His sales reached 200 million at that time. With eight years of work experience, Chen Huxiong has also become the top stationery agent in China.
However, in 1997, the market suffered a storm, which also affected the supply of stationery, so many suppliers closed down one after another, which also brought a crisis to Chen Huxiong. So, the Chen brothers and sisters began to discuss how to solve this problem, and finally they decided to create their own brand, that is.
Second, Chen Guang stationery
When we entered the stationery store, we were greeted by all kinds of stationery, not only for office use, but also for students' study, and students should be the biggest consumers in the stationery industry. Among all kinds of stationery, the most familiar brand is Chen Guang stationery. Chen Guang stationery includes many kinds of stationery, such as the most common black pen, followed by rubber, packaging bags, tape and so on.
With years of working experience, Chen Huxiong began to establish cooperative relations with stationery suppliers all over the country. Soon after, Chen Huxiong bought a piece of land in Shanghai and opened a factory himself, so he started the production of Chen Guang stationery.
Although this is only a small ballpoint pen, it is very simple to use, but not so simple to do. Everyone has used a ballpoint pen, and we know that when it breaks down, it can't be used any more, because the nib of the ballpoint pen is very small and it is difficult to repair.
It takes more than twenty processes to make a pen tip, and the distance between the ballpoint pen and the pen itself is very high. The distance between them should be accurate to 3 microns, which is as accurate as other parts.
This precise requirement also comes from Chen Huxiong's personal efforts, and he personally attaches great importance to the development of technical research. It is precisely because of his persistence and persistence in technical research that he finally developed a pressing gel pen with independent intellectual property rights in 2002, also called Chen Guang K35.
Since then, Chen Guang Stationery has continuously increased its R&D efforts and persisted in research and development. In the following years, Chen Guang Stationery's annual investment in production will exceed 1 100 million yuan, and it will meet the needs of consumers with the changes in the market, which also makes Chen Guang Stationery gain a lot of reputation. Today, China Chenguang products have developed to more than 50 countries and obtained more than 800 patents.
With years of sales experience, Chen Huxiong has his own sales method. He will erect billboards printed with "Chen Guang Stationery" around the school, attracting many student consumers for him. This marketing model also quickly seized the market opportunity.
So far, the number of Chen Guang Stationery stores has reached more than 85,000, which is not a small number. Even the number of well-known fast food restaurants, such as Wallace and milk tea shops, has not exceeded the Chen Guang brand.
In fact, in 20 18, the revenue generated by Chen Guang Stationery was very high, reaching 8.538 billion yuan in the first three quarters alone. 20 19 among hurun China top 500 private enterprises, Chen guang stationery ranks 162. Besides, Chen Guang Stationery has won many glorious titles, such as "China Famous Trademark".
Third, the conclusion
In fact, Chen Guang stationery has been accompanied by generations of people. The reason why we can stand in the market is because we insist on research and development. Now is the internet age, people write less and less, and are gradually replaced by keyboard typing. This is also the bottleneck of the development of Chen Guang stationery.
However, Chenguang Stationery insists on research and development, and now it has injected new vitality into Chenguang brand, such as Chenguang Life Museum and Chenguang Office Building. Now Chen Guang brand has become a household name, and we also hope that Chen Guang brand can continue to develop in the market. Have you used Chen Guang brand products now?