giggling grizzly is a wholly-owned sub-brand of Hengyuanxiang Group Co., Ltd. The prototype of the trademark is the "clay sculpture colorful sheep" created by Hu Xinmin, a folk artist in Fengxiang County, Baoji City, Shaanxi Province.

This colorful sheep was recognized by the State Post Bureau as the main design of the 23 Zodiac Stamp in the Year of the Sheep, making giggling grizzly the first brand to set foot on the national business card stamp. Hengyuanxiang Group successfully introduced giggling grizzly brand into the market in 23.

Historical background:

On May 4th, 214, the first working day of the implementation of the new Trademark Law, Shanghai Hengyuanxiang Company applied for the registration of "Hengyuanxiang, Sheep! Sheep! Sheep! " These six-word cries applied for registration as a sound trademark, and received a receipt from the State Trademark Office on the same day. If they meet the registration requirements, they can be registered successfully within the prescribed period of 9 months. "Hengyuanxiang, Sheep! Sheep! Sheep! " It can also become a trademark.

with the development of economy and the progress of science and technology, the traditional plane trademark can't meet the demand more and more. Non-traditional trademarks, with their special forms of expression, can bring more sensory stimulation to consumers and help realize the function of distinguishing goods from services, so people pay more and more attention to them, and as a kind of voice trademark in non-traditional trademarks, it is no exception.