The origin of Luozhaer Shaobing

The small Shaobing made a female college student’s entrepreneurial dream come true. Yan Lin, who is only 27 years old, is the owner of the recently popular Jiangcheng Huozhaer Shaobing Company and is known as the "Shaobing Xishi". In just 5 months, her sesame seed chain has grown to 22 stores. This Tujia girl who has made her way into Jiangcheng has made no secret of her "ambition": by the end of this year, her Shaobing chain store will expand to 35 stores.

In my hometown of Enshi, Shaobing with Tujia flavor is a major local specialty. Growing up, Yan Lin loved eating sesame seed cakes made by her grandmother. Grandma used to be a technician at a catering service company in Enshi, and her sesame biscuits were famous far and wide. And the elder brother got the true biography from his grandmother.

When she was studying in college, the gluttonous Yan Lin tried all kinds of special snacks and flavors in Wuhan. Having stayed in Wuhan for eight years, she has already figured out the tastes of Wuhan people. "If you open a sesame cake specialty store, it will definitely be very popular."

My family and my boyfriend of 8 years are unanimously opposed to selling sesame cakes. But the stubborn Yan Lin didn't want to give up easily. Fortunately, her brother agreed to come to Wuhan to give her a try.

In February this year, Yan Lin began preparations to open a store. Due to lack of funds, she used all her connections and borrowed more than 40,000 yuan from relatives and friends. In order to find a suitable storefront, Yan Lin traveled all over the streets of Wuchang during that time. In order to check the flow of people, she started to stand on some alternative road sections at 7 a.m. to observe and count the number of pedestrians passing by. Half a month later, she rented a storefront of less than 20 square meters at the entrance of Wuhan University. In order to make the store stand out, Yan Lin consulted a group of business friends. Not only did she use bamboo to decorate the store in a unique way, but she also gave her sesame cakes a catchy name---"Shao" Scumbag". "From the store to the sesame cakes, although it is very rustic, the rustic style means elegance." Yan Lin said.

Then Yan Lin was busy purchasing equipment and designing packaging. Then, pricing is a headache. After repeated consideration, Yan Lin decided to price the sesame biscuits at 2 yuan.

One day in March this year, Yan Lin’s Shaobing shop opened. At 3 a.m. that day, she got up and worked with her brother on kneading flour and baking biscuits. Worried about not being able to sell the goods, the brother and sister made only 50 kilograms of flour on the first day. What Yan Lin didn't expect was that in just two hours, more than 200 of her biscuits were sold out. At 10 o'clock in the morning, she had to close half a day early.

The next day, Yan Lin and her brother made 200 kilograms of flour together, but they also sold out.

After that, Yan Lin was delighted to find that more and more people came to buy sesame seed cakes. She could sell as many as she made every day, which was extremely popular. As its popularity grows, Yan Lin's sesame seed cakes become more and more famous. Whenever the store door opens, Yan Lin is very pleased to see the long queue forming at the door.

"Popularity and word-of-mouth can drive sales, and creating a special atmosphere can attract popularity." Yan Lin, who summed up her experience, decided to make sesame cakes bigger. A month later, Yan Lin submitted an application for registered trademark.

Two months later, Yan Lin opened her second Shaobing shop on Liji Road, Hankou. The strong popularity made her a success quickly. In July this year, in order to brand the sesame biscuits with great market prospects, Yan Lin registered and established a sesame biscuit company to standardize operations and expand the scale. Started the next expansion plan. The hot scene in front of the Shaobing shop attracted many franchisees. In just a few months, Yan Lin has developed 19 franchise stores. Today, Yan Lin already owns 22 Shaobing chain stores.

Yan Lin said that the next goal is to strengthen the company's operational capabilities and management, continue to expand its scale, and strive to develop to 35 companies by the end of the year.

Answer: zhu_fu_5 - Manager Level 5 1-17 23:40