Authorization is the key to organizational operation. This is a human-centered task, which gives the deployer the necessary authority to complete the task. For trademark brands, there is also the issue of authorization. How to do a good job of authorization between brand authorization and trademark authorization, and what kind of authorization problems are involved?

Brand authorization, also known as brand license, means that the licensee authorizes the licensee to use the trademark or brand it owns or represents in the form of contract; The licensee engages in business activities (usually producing and selling products or providing services) in accordance with regulations. Agreed in the contract and pay the corresponding fee to the licensee-authorization; At the same time, the authorized person gives guidance and help in personnel training, organizational design and enterprise management.

Nowadays, brand authorization is no longer the research of a few people in the academic field. Many enterprises regard brand authorization as an important marketing tool. It can even be said that brand authorization has become one of the most powerful and effective means of modern market promotion and brand extension, and has been widely used.

Trademark authorization, also known as trademark license, refers to the behavior of a trademark registrant to license others to use his registered trademark by signing a license contract. Licensee carries out business activities (usually for producing and selling products or providing services) according to the contract, and pays the corresponding fee-use fee to Licensee; At the same time, the authorized person gives guidance and help in personnel training, organizational design and operation management.

The Trademark Law stipulates that the licensee shall supervise the quality of the goods in which the licensee uses its registered trademark. The licensee shall guarantee the quality of the goods used in the registered trademark. Where a registered trademark of another person is used with permission, the name of the licensee and the place of origin of the goods must be marked on the goods using the registered trademark.

What's the difference between brand authorization and trademark authorization?

For the licensee, the right to use the trademark can be obtained through professional trademark authorization. With the popularity, good image and business philosophy of trademarks, enterprises can enter the market with lower cost, faster speed and lower risk, and be accepted by the market, thus enabling enterprises to obtain the right to use trademarks. The product is rapidly becoming a success.