Shopping malls generally refer to stores where products are open for display, customers purchase by themselves, queue up for checkout, and operate fresh food delivery, mainly for daily necessities. A kind of customer self-service purchase and unified cashier settlement for retail enterprises. In 1978, supermarkets were introduced to China and were called self-selected shopping malls at the time.

The trademark transfer fees for 35 categories of shopping malls generally include three parts:

1. Trademark transfer acceptance fee: paid directly to the China Trademark Office

2. Trademark notarization Fee: Directly deducted by the China Trademark Office

3. The final price of trademark transfer is determined by the market and the trademark holder. You can buy cheap trademarks for thousands of dollars. Generally speaking, the transfer price of a registered trademark is no less than tens of thousands of yuan.

35 categories of supermarket trademark applications:

1. Use trademarks in accordance with the law, and shall not apply for trademarks in violation of trademark laws and regulations, shall not change trademark registrations at will, and shall not exceed the scope of products (services) Apply for trademark registration.

2. Appropriate use of trademarks: The purpose of this application is to avoid converting trademarks into common names, especially suggestive trademarks and creative poems as trademarks. More attention should be paid to this.

(1) Use the common name of the product together with its trademark.

(2) Notice of trademark application.

(3) Trademarks should be used in special fonts.

(4) Use correct grammar to apply trademarks.

3. Prominent use of trademarks: means placing the trademark in a prominent place on the packaging or logo. At present, many companies do not pay attention to this aspect. Putting the design trademark in an inconspicuous place is actually in vain.

4. After the trademark registration is successful, you need to apply for the trademark for a long time. Creating a trademark reputation is a long process. After choosing a trademark, you must stick to the trademark and try to change it as often as possible. Especially when the corporate trademark has a certain influence, you must stick to the text, color, and do not change the pattern.

5. Treat trademark licenses with caution

The trademark license system is conducive to promoting new technologies, meeting market demand, and promoting economic development. For licensors, they can not only deduct trademark royalties, but more importantly, they can expand the popularity of the trademark and use the power of others to help themselves occupy these industries that they have no time to consider or should not enter immediately. It is beneficial for the licensee to introduce advanced production technology into the production process and improve the company's commodity quality management level. But this is bad for both parties. If the quality of the Licensee's products does not meet the quality level of the Licensee's products, it will damage the reputation of the Licensee's trademark. For the licensee, it is not conducive to the sustainable development of the company due to the application of other people's trademarks, survival under the wings of others, and long-term cessation. Therefore, when a company signs a trademark license contract, it must fully consider, weigh the pros and cons, and treat it with caution.

Direct access to trademark supermarkets: supermarket trademark transfer, Class 35 trademark transfer