The situation of change is that the trademark owner remains the same, but the company name is changed. For example, it is upgraded from starting with city to starting with province. The full name of the company is changed, adding or subtracting, and changing a few characters. , the nature is still the same, or the address has been changed. The transfer is from this owner to another owner, and the trademark owner is different. Based on your analysis, it should be a transfer, which is intellectual property and intangible assets. Transfer. When the owner is transferred to another person or enterprise, the previous state-owned enterprise will no longer exist. At that time, the most troublesome issue when some state-owned enterprises were converted into private enterprises was the ownership issue.