Outstanding figure in Chinese enterprise innovation, Tianshui outstanding entrepreneur Mu Ganglang
Mu Ganglang, male, 51 years old, from Qin'an County, Gansu Province. Member of the Qin'an County CPPCC, founder and chairman of Gansu Panye Agricultural Materials Group Co., Ltd. He has been awarded honorary titles such as "Tianshui City Business Elite", "Tianshui City Excellent Enterprise Operator Who Loves Employees", "Gansu Province Entrepreneurship Leader", "Outstanding Person in Chinese Enterprise Innovation", etc. The following is what I, J.L, share about Mu Ganglang, an outstanding entrepreneur in Tianshui who is an outstanding figure in Chinese enterprise innovation. For more entrepreneurial cases, please pay attention to the Fresh Graduates Entrepreneurship Network.
Entrepreneurship experience
More than ten years ago, inspired by the spirit of reform and opening up, Mu Ganglang had the ideal of "starting a business and getting rich". With his keen vision and superhuman courage, he founded Qin'an Dadi Agricultural Chemical Co., Ltd., the predecessor of Gansu Panye Agricultural Materials Group, began an arduous and dynamic entrepreneurial journey.
In just over ten years, the registered capital of Mu Ganglang’s Panye Group has grown from 500,000 yuan to 50 million yuan. Panye Group currently has 5 wholly-owned companies, multiple branches, more than 300 employees, and sales of hundreds of millions of yuan. The group's chain stores and partners have grown exponentially, with more than 200 chain stores and franchise stores. ?Northwest Wolf? series of products enjoy a high reputation throughout the country.
Gansu Panye Agricultural Materials Group Co., Ltd. was founded in 1995 with a total registered capital of 86 million yuan. It currently owns Gansu Huashi Agricultural Technology Co., Ltd., Xi'an Zhifeng Pesticide Factory, and Tianshui Xinlian Panye Agricultural Materials Chain Co., Ltd., Zhangye Pannong Agricultural Materials Co., Ltd., Lanzhou Pangeng Agricultural Materials Co., Ltd., Tianshui Panle Agricultural Materials Co., Ltd., Qin'an Seed Industry Branch, Panye Xinjiang Branch and other member companies and more than 200 chain stores, employees There are more than 350 people, and the annual sales volume reaches hundreds of millions of yuan.
As a successful example of actively promoting the construction of a modern circulation service system, after more than ten years of leap-forward development, Panye Group has now become an influential enterprise integrating the supply of agricultural production materials and pesticides in the province and even the northwest. A diversified enterprise group integrating production, purchase and sale of agricultural and sideline products, and agricultural technology services.
In the process of development, Panye Group has gradually formed a business philosophy and corporate culture of "fearing God, being honest and friendly, hard-working and loving the industry, and serving agriculture, rural areas and farmers". It has a complete management system and has brought together a group of We recruit high-quality, compound talents who are adaptable to the development of the enterprise. The enterprise is developing vigorously and rapidly. It has been awarded the titles of "Contract-abiding and Creditworthy Enterprise" and "Consumer Trustworthy Enterprise" named by the provincial, municipal and county industrial and commercial bureaus for many times; in 2007, it was awarded Tianshui Municipal Government rated it as a key leading enterprise in agricultural industrialization; in 2011, it ranked among the top ten enterprises in the supply and marketing cooperative system of Gansu Province. The trademarks "Northwest Wolf" and "Panye Agrichemical" owned by the group were awarded the title of "Gansu Province Famous Trademark".
In terms of future development, Panye Group, in accordance with the requirements of "emphasis on service, full chain, and wide coverage", will move towards multi-business formats and collectivization such as agricultural supplies circulation, pesticide production, agricultural product purchase and sales, and domestic and foreign trade. The goal of development is marching forward with head high. With the spirit and perseverance of continuous innovation and hard work, Panye Group will definitely become stronger, bigger and better, play a more important role in promoting the development of modern agriculture, and make the "Panye" brand even better. Bright.
Entrepreneurship experience
I was born in an ordinary and poor family. I went into business in the 1980s as a temporary worker in a rural supply and marketing cooperative. I experienced the iron rice bowl, Contracting, restructuring, being laid off, and other hardships that are common to most people today have further cultivated my unique qualities of kindness, diligence, honesty, and hard-working spirit. I started from pesticide sales, worked hard on the ground, operated with integrity, and always insisted on The interests of farmers are at heart and every effort is made to facilitate farmers. During the busy farming season, medicines and equipment are delivered to the fields to help farmers formulate pesticides. No matter which of the surrounding neighbors' machinery needs repair, they are always on call.
The effective and considerate service has won the recognition of the farmer brothers. The service scope has gradually expanded, the sales volume has increased steadily, and the pesticide store has also opened from the village to the town, and from the town to the town. After arriving in the county seat, the name "Muganglang" gradually became known to everyone. In this way, I got my first pot of gold in life.
In 2003, together with more than a dozen laid-off workers who had the same fate as him, we registered and established "Gansu Panye Agricultural Chemical Co., Ltd." and started my entrepreneurial journey.
Unique thinking, wise vision, from traditional operations to chain operations
The road to success is never smooth and full of thorns. It requires the exploration of the wise and the courage of the brave. open up. In the development of Panye Company, as the leader, I always have a sense of mission, responsibility and urgency.
?Market competition is like sailing against the current. If you don’t advance, you will retreat. When an enterprise reaches a certain scale, what is considered is not how much money the enterprise earns in one stage, but the development direction of the enterprise. ?In future development, we will continue to improve the strength of agricultural supplies chains, integrate modern enterprise management concepts and scientific and technological means into the entire process of enterprise development, and achieve unified procurement, unified distribution, unified prices, unified accounting, and unified services through e-commerce. , unified labeling, and ultimately realizing the delivery of agricultural materials, technical services and quality commitments to each household, making enterprises profitable and farmers benefiting.
In order to expand the scale of the enterprise, since 2003, the supply and marketing cooperative system, which has long occupied the top spot in the agricultural input market, has been forced by the impact of the market to carry out enterprise restructuring that changes movable property rights and identity. As a veteran supply and salesperson, I did not let this once-in-a-lifetime opportunity pass me by. He took decisive action and took over the Qin'an County Agricultural Production Materials Company, commonly known as the "big boss" in agricultural supplies. In the following years, he worked hard and acquired the Qin'an County Seed Company in 2007. In 2009, he merged with Gansu Huashi Agricultural Technology Co., Ltd. (pesticide production), registered the "Northwest Wolf" trademark, and jointly invested and established the company with Tianshui City Supply and Marketing Cooperative in 2010. Tianshui Xinlian Panye Agricultural Materials Chain Co., Ltd. registered the trademark "Panye Agrichemicals" and acquired Xi'an Zhifeng Pesticide Factory in 2012.
In 2012, in order to expand the market, we successively invested in the establishment of Zhangye Pannong Agricultural Materials Co., Ltd., Lanzhou Pangeng Agricultural Materials Co., Ltd., and Tianshui Panle Agricultural Materials Co., Ltd. In recent years, with the development of the economy and the loosening of policies, the agricultural input industry has become a highly market-oriented industry with increasingly fierce competition. At the same time, the agricultural supplies industry is an industry closely linked to the majority of farmers and agriculture.
In the fierce market competition, as the leader, no matter what situation I encounter, I always adhere to the business purpose of "based on farmers and serving farmers", and put the interests of farmers first. I often say: "I am the son of a farmer, and I know the suffering of farmers best. I would rather the company collapse than harm the farmers." For more than ten years, my Panye Company and I have always adhered to this belief: small profits but quick turnover, benefiting farmers.
With vision and solidity coexisting, dreams and science coexisting, we will face the future with a new pattern. Understanding Panye Company’s yesterday and today, we have reason to believe that Gansu Panye’s tomorrow will be even more brilliant! ;