As early as the 1920s, Mr. FENDI, the founder of the brand, gave his wife a wooden painting with the image of a little squirrel to express his feelings for her, which inspired Ms. FENDI to print the image of a little squirrel on the brand shopping bag. Since then, the little squirrel has become the first symbol of the brand in its early days.

Fendi's most well-known "double F" logo was written by Karl Largerfeld, a "Lafayette", which often appears inadvertently in the details of Fendi's clothes and accessories, and even becomes a pattern on the fabric. The concept of "fun fur" was defined, which became the inspiration of Fendi's double F logo, and the double F logo became a world-famous trademark in the future.

20 13 when the brand was born 88 years ago, Fendi's Logo was redesigned and improved, and the word "Rome" was added as a symbol representing Roman treasures, which explained the true soul of the brand.