In p>1949, in Kobe, Oni Tsuka founded the predecessor of ASICS. In its early days, it was more like a shoe factory. In 195, the company changed its name to "ONITSUKA TIGER".
The company's first breakthrough was that in 1951, a long-distance runner wearing TIGER running shoes won the marathon in Boston. At the same time, the company has also made great progress in indoor sports shoes, and invented CUPSOLE to provide basketball players with footwear products with better stability. In the process of preparing for the 1956 Melbourne Olympic Games, Oni Tsuka Hihachiro set the company's business philosophy: developing the most suitable products for sports. The new rubber formula provided good cushioning performance, so in 196, magic running shoes were born, which were all shoes with ventilation system. When marathon legend ABEBEBIKILA started wearing running shoes in 1961, she chose TIGER shoes as her first choice. In order to make the shoes fit the feet more comfortably, TIGER measured the feet of at least 2, people for technical reference. At the 1964 Tokyo Olympic Games, athletes wearing TIGER brand shoes won 46 medals. In the same year, DEREK CLAYTON of Australia broke the marathon record with an amazing result (2: 9: 36). The upper material of TIGER shoes he wore was NYLON, which was unique at that time. In the same year, in the first footwear survey published by RUNNER WORLD magazine, TIGER ranked first among the five running shoes brands tested. By 197, TIGER had become the largest manufacturer of running shoes in America and 7% famous athletes were wearing TIGER shoes. At the 1972 Munich Olympic Games, 8% volleyball players wore TIGER shoes. TIGER has been popular in Europe since Munich Olympic Games. In 1977, with the merger of several small companies, ASICS Company was formally established.
the name p>ASICS is the abbreviation of "ANIMA SAMA IN CORPORE SANO" (a sound spirit belongs to a strong body). ASICS always produces the products that meet the needs of sports with high-tech and high-quality standards, and has developed a number of patented technologies, such as asics-GEL super shock-absorbing adhesive, AHAR super wear rubber, DUOSOLE super wear-resistant anti-slip midsole, SPEVA super elastic midsole, DUOMAX dual-density anti-tilt device, TRUSSTIC elastic shock-proof midsole and so on. Many technologies are combined with each other, so that the wearer can enjoy more sports fun while preventing injuries!
at the 1992 Barcelona Olympic games, ASICS became the first official sponsor of sports shoes in the history of the Olympic games, which was undoubtedly another new peak period for ASICS.
in p>22, ASICS ranked among the top five sporting goods brands in the world and became a well-known brand loved by professional athletes and sports enthusiasts all over the world.
in p>26, ASICS changed its trademark (see photo).
ASICS sponsored the men's and women's basketball teams in China in the 198s, and also sponsored the award-winning clothes of the China sports delegation in the 1988 Seoul Olympic Games.