Introduction

The essence of trademark assignment or transfer is the transfer of trademark rights. The consequence is that the transferor loses the trademark rights and the transferee obtains the trademark rights from the effective date of the transfer of trademark rights. .

On the surface, the name change and assignment/transfer of a trademark registrant are both changes in the name of the registrant, but the essence, reasons and consequences of the change are different, from two aspects. :

First, the change in the name of the registrant refers to the change or modification of the name of the owner of the registered trademark.

This change is limited to the change of the name of the registrant, and the subject of the trademark right has not been changed.

Trademark assignment or transfer occurs between different civil entities, and the reason for its occurrence is due to transfer contract, inheritance, transfer, etc. The topic changed from A to B.

Second, the change in the name of the registrant occurs when the trademark belongs to the same entity. There is no transfer of trademark rights. The reason for the change is that the right holder has registered with the relevant registration department. The name of the trademark has changed, and the consequence is that the name of the registrant has changed, which does not involve the subject of the trademark right.

The essence of trademark assignment or transfer is the transfer of trademark rights. The consequence is that the transferor loses the trademark rights and the transferee obtains the trademark rights from the effective date of the transfer of trademark rights. Trademark transfer