(1) Independent technological innovation of enterprises should be based on extensive study of global technology industries, and the "difference" under the background of global competition means that this "difference" will ensure innovation by standards.
(2) The research and development projects always focus on the needs of consumers, rather than simply innovating for the sake of technological innovation.
(3) Only enterprises with new technologies can not have a competitive advantage in the market. Only by first protecting the standards of innovative technologies through the patent system and bringing new products to the market, can enterprises stand on the market and maintain their competitiveness through the protection of trademarks.
(D) the establishment of a patent database system used by Chinese and foreign enterprises, and the classification of products, targeted literature retrieval of technical patents in the Ku field, through patent literature retrieval, from the international scope to explore technological innovation, looking for technical cooperation, development, comparison programs, help to choose appropriate topics, avoid repeated development, clear key research, shorten the development cycle, improve product reliability, improve efficiency, and for technology import, export, overseas.
(5) Trademarks and registered marks of private brands have been legally protected by trademarks and marks all over the world.
On the basis of continuous practice of technological innovation and independent intellectual property protection, chigo air conditioning has made remarkable achievements. In the past two years, high-tech technologies have emerged for the first time, such as the "Three Kings" technology, which is the first time to gather "super energy", "super health" and "super quiet" in one place, and the industry is the first to spend a good series of "painting" technologies, reaching the national "air purifier" (GB/T1880/KLOC Not only is the technology leading, but it is also widely welcomed by the market. It is precisely because of the adoption of technological innovation and the efforts of the company's special legal departments and standards benefiting from the new model that the company's authorization-high air conditioning has not only been registered in more than 50 countries around the world, but also passed the global certification in almost all countries.
As a government department, it can set up a technological innovation fund, and enterprises can apply for it under appropriate conditions. At the same time, technological innovation awards can be set up to encourage enterprises to innovate continuously.
As an industry association, it can guide enterprises to establish the direction and goal of innovation, constantly remind enterprises of the key points that should be paid attention to when protecting intellectual property rights, and avoid infringing on the intellectual property rights of others in the new research and development process.
In addition to the above-mentioned enterprises through the "going out" strategy, direct investment in China to establish their own product brands, production, marketing and publicity in the local market and produce brand effects, but also in the following aspects at the same time get strong support from the government and well-known brands:
(A) aware that the formation of a nationwide exclusive distributor or agent focusing on the growing sales of its own brand will help them to become a force that enterprises can rely on, thus gradually getting rid of excessive dependence on OEM distribution.
(b) Give support to self-owned brand dealers and exclusive agents for advertising materials according to a certain proportion of sales.
(c) Publish necessary advertisements in local professional newspapers and magazines.
(d) Advertise light boxes and signboards on both sides of the expressways from the capital airport to the urban areas in some countries. Enterprises that invest and set up factories locally can also choose to join local trade associations and engage in other activities.
(5) Invite local government officials to visit the company.
In addition to the financial scope of the above-mentioned enterprises, government departments should also consider giving necessary financial support to enterprises with some well-known brands in the electronics industry. For example, at present, the government gives financial subsidies to small and medium-sized enterprises to participate in overseas exhibitions, but large enterprises cannot enjoy this preferential policy. The government can give a certain proportion of financial support according to the annual export volume of export enterprises, which is used for special purposes, mainly for overseas private brand advertising.