LOGO is a kind of symbol that expresses the characteristics of things. It takes simple, obvious and easy-to-identify images, graphics or text symbols as the intuitive language. Besides indicating what to replace, it also has the functions of expressing meaning, emotion and indicating actions. As a special way of human intuitive contact, signs are not only ubiquitous in social activities and production activities, but also play an extremely important and unique role in the fundamental interests of the country, social groups and even individuals. & ltBR & gt& ltBR & gt As a symbol of a country's image, the national flag and national emblem have special functions that are difficult to express accurately in any language or writing. Signs, traffic signs, safety signs, operation signs, etc. It plays an intuitive and quick role in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Trademark, store logo, factory logo and other special signs have practical value and legal protection for developing economy, creating economic benefits and safeguarding the rights and interests of enterprises and consumers. All kinds of major events, conferences, sports meetings at home and abroad, as well as postal transportation, financial trade, institutions, groups and even individuals (stamps, signatures) almost all have their own LOGO. These signs play the role of communication, exchange and publicity from all angles, promote the progress of social economy, politics, science and technology and culture, and safeguard their respective rights and interests. LOGO is intuitive and vivid, without language barriers, which is very conducive to international exchanges and communication. Therefore, international signs have been rapidly promoted and developed, and become one of the most effective visual communication means and an intuitive contact tool for human communication.

An excellent Logo design must follow the following principles: 1. Concise.

2. It can also be displayed well in black and white background.

3. Small size can also be displayed well.

4. In many cases (such as product packaging, advertising, etc.), it can be well displayed. )

5. It usually includes the company name.

6. As the marketing and brand management of the company, it can fully demonstrate the communication intention of the company.