KANGNAI logo is based on shaping the corporate image of Kangnai Group and creating rich brand associations, with the portrait of a tall, upright, high-spirited, confident, persistent and amiable person as the main identifier, and is made by combining elements such as Chinese character "Kangnai" and pinyin letter "Kangnai".
The logo is based on black, with square and steady letters, which embodies the corporate philosophy of "steady and pragmatic, wonderful step by step" of Kangnai people. Vivid figures' heads show Kangnai's spirit of "burying his head and doing things seriously, raising his head and being honest"; The two "A" with red dots in the spelling letters express the ambition of Kangnai people to "strive for a world-class enterprise and a world-class brand"; The name of the sign is "Kangnai", which expresses the firm belief of Kangnai people that "healthy development is what they can do".
The symbol of Kangnai is magnificent and profound, which shows Kangnai's broad mind and king's style of tenacious struggle for revitalizing Wenzhou's footwear industry and making China a world footwear power at an early date. With its friendly image, Kangnai logo has narrowed the distance with consumers and made "consumer satisfaction" the eternal goal of Kangnai people. The logo is harmonious in structure, unique in creativity, refreshing and unforgettable.