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Is it okay to emphasize product names but not trademarks?

Yes. From a legal perspective, the trademark registration system of my country’s Trademark Law follows the principle of voluntary registration and encouraged registration. Except for tobacco products, which must apply for and use registered trademarks, other products may or may not register trademarks. It is okay to focus on promoting product names without promoting trademarks, but judging from current market trends, applying for and using registered trademarks for products in advance is a common trend and a long-term trend.