Identity

Trademarks and logos represent the company's business philosophy, cultural characteristics, and value orientation, reflect the company's industrial characteristics and business ideas, and are specific symbols of the corporate spirit. The public's recognition of corporate trademarks and logos is equivalent to their recognition of the company. Trademarks and logos cannot be divorced from the actual situation of the company. Trademarks and logos that violate the purpose of the company and only do superficial work lose the meaning of the trademark or logo itself, and even have negative consequences for the company. Negative impact on corporate image.