Li Liangui’s bacon has a brownish-red color, translucent skin, fat but not greasy, thin but not woody, incense that refreshes the spleen, and burps during the solar eclipse and night; the flatbread has a golden surface, is as round as a full moon, and has separate layers. , crispy on the outside and soft on the inside, with a rich flavor. When eating it, it is supplemented with sweet noodle sauce, shredded green onions, and a bowl of millet, mung bean and jujube porridge to make it more interesting. It has medicinal effects such as relieving fatigue, relieving heat, strengthening the spleen and stomach, aiding digestion, guiding qi, regulating the body, digesting food, and killing insects. It is indeed a rare delicacy that combines delicious medicinal foods. Currently, according to the trademark registration of the State Administration for Industry and Commerce, the trademark holder of "Li Liangui" (including product trademarks and service trademarks) is Li Liangui Flavor Restaurant in Siping City. 1895-1950
In the 20th year of the reign of Emperor Guangxu of the Qing Dynasty (1895), Li Guangzhong (his real name was Liangui) from Liuzhuang, Luan County, Hebei Province, pioneered Lishu in Siping, which has a history of more than 100 years. After Li Liangui fled famine and moved to Lishu, he opened the "Xingshenghou" raw meat shop, which mainly sold raw pork, sauced meat, flatbreads and wine. According to legend, the old Chinese medicine doctor Gao Pinzhi told Li Liangui the ancestral secret recipe for smoking meat with Chinese herbal medicine. Under the guidance of the old man, Li Liangui conducted intensive research on the processes of dispensing, selecting meat, cutting meat, raising soup, mixing noodles, and heating. . Because the Li family’s sauced meat is clean, rotten, and fragrant, and the flatbread is soft, clear, and crispy, everyone who eats it praises it: the flatbread is rolled with bacon and it’s not enough to eat, so Lishu Town is always full. , it is crowded and popular with the masses.
In 1924, Li Liangui died of illness. His adopted son Li Yao (Li Liangui’s nephew, who passed him to Li because Li Liangui had no children) inherited his father’s business. He moved Lao Tang from Lishu to Siping and opened Siping Li Liangui Bacon Restaurant. Big cake shop. Later, a branch was added in the Northeast Market on Siping Road.
In 1950, Li Yao’s son Li Chunsheng inherited the ancestral business and moved Li Liangui Bacon Pancake to Shenyang with a jar of old soup on his back, and opened it at the west end of the bustling Zhongjie. During the ten years of turmoil, this store was once destroyed and sold rice and large pot dishes instead.
1956-1984
On January 23, 1956, Li Liangui Bacon Cake Shop Company became a joint venture. Li Yao used to be the manager of the station hotel.
In April 1979, the golden signboard of Li Liangui’s Bacon Cake Shop was put up again, restoring the traditional operating methods and flavor, making it famous far and wide in the Northeast.
On December 30, 1984, Siping Catering Service Company was the first to exclusively register a product trademark with the National Trademark Office using the "Li Liangui brand", confirming that Li Liangui was the sole owner of Li Liangui bacon flatbread. The legal qualification to use the trademark. The company also raised more than 200,000 yuan of self-funded funds to register international trademarks in six countries and regions, including Japan, Russia, and Hong Kong. It laid the foundation for "Li Liangui" to go global.
1993-1997
On September 10, 1993, the trademark registrant changed its name from Siping Catering Service Company to Siping Li Liangui Flavor Restaurant.
On March 7, 1995, Li Liangui Flavor Restaurant registered the "Li Liangui Brand" service trademark with the State Trademark Office. So far, "Li Liangui" has the right to use two trademarks.
In August 1996, a nationwide rights protection and anti-counterfeiting campaign was launched. More than 450 infringing stores were banned, including 126 in Siping City alone. We filed lawsuits in accordance with the law against 9 infringing stores that refused to be cleaned up, and all of them won. It purifies the market environment, improves brand reputation, and safeguards the legitimate rights and interests of enterprises.
In 1997, "Li Liangui" proposed the strategic concept of "moving the north store to the south". Conducted corporate image planning: designed and produced Li Liangui's corporate image, logo, and store flag.
1998
In August 1998, in line with the principles of "keeping the clean with the clean (the fees collected during the clean-up process will be used for the needs of the clean-up work), the combination of removal and establishment (removing the fake We will vigorously develop chain operations based on the principles of "combining brand with establishing chain stores at the same time", focusing on establishment (mainly establishing as many chain stores as possible), ensuring quality, rational layout, improving efficiency, and carrying forward. So far, 150 chain stores have been established in 22 provinces, cities (districts) across the country, using the "Li Liangui Brand" product trademark and service trademark. Its chain speed and scale are unique in the province. The annual turnover of the national chain store group is 270 million yuan. In 2002, it entered the ranks of the top 100 catering companies in the country.
Taking advantage of the celebrity effect, "Deng Xiaoping Room" and "Li Peng Room" were opened. Based on the memories of the leading comrades who accompanied Deng Xiaoping and Li Peng to dinner, the tables and chairs were copied, and photos and historical overviews of the leaders of Siping City at that time were hung in the restaurant. This allows customers to understand the history of Li Liangui's brand development while dining.
Since the 1950s, party and state leaders such as Deng Xiaoping, Chen Yun, Li Xuefeng, Yang Shangkun, and Li Peng have tasted Li Liangui's bacon pancake. Li Liangui's bacon flatbread was named a high-quality flavor variety by the Jilin Provincial People's Government in 1980, and won the titles of "Chinese Famous Snacks" and "Famous Trademark" in 1997! Reminiscence article of Li Liangui's son Li Yao: "Li Liangui Bacon Pancake" (originally published in "Siping CPPCC Literary and Historical Materials" (First Edition), page 44)
Li Liangui's pancake is named after its founder. name. During the 20th year of the reign of Emperor Guangxu of the Qing Dynasty, my stepfather Li Liangui traveled from Luan County, Hebei Province to the east and settled in Lishu County to make a living. He opened the "Xingshenghou" raw meat shop, which also sold cooked meat and orchid cakes. In order to do business, we carefully studied the Northeastern people's habit of eating grilled, baked, smoked and fried products, and constantly improved the production process of cooked meat and orchid pancakes. With the help of traditional Chinese medicine, more than ten Chinese herbal medicine pieces were added to the smoking process as spices. , initially formed the operating specifications for bacon flatbreads.
In 1924, my father Li Liangui died of illness. I inherited his father's business and moved to Siping to create Li Liangui's signature business.
The creation of the unique bacon pancakes we have today is the result of my father’s long-term experience in running a restaurant through constant exploration and research. Li Liangui's bacon flatbread is not only famous in Northeast China, but also unique in our country. In the old society, we kept it absolutely secret and did not tell anyone about it at all, in order to monopolize profits.
When Bacon Pancake was first established, it only made ordinary pancakes and ordinary bacon. The store was very small and its customers were few and far between. Of course, the profit was very small. My ancestors, to support their families. In order to make a fortune, they used their brains and tried every means to improve the quality of food. After years of thinking and practice, the quality of bacon flatbreads has finally been improved. So gradually, after the customers tasted it, they felt that the bacon flatbread we made was unique, with special flavor and pleasant fragrance, and they all praised it full of praise. They pass one to two, and two to three, so there are more and more customers every day. And some regard it as a gift. So it became famous far and wide. During the period of the old Republic of China and the Puppet Manchukuo, business was increasingly prosperous. Although it's not a crowded place or busy with traffic, there are still no empty seats in the small room of our store.
Our business methods are also different from other hotels. They are full of people coming and going from day to night, making a lot of noise. Our store only opens at ten in the morning and closes at three or four in the afternoon, and is silent at night. We only sell one mouthful of bacon a day, and we never kill or cook more pigs. If we sell more, we will put more on the plate. Those who come late will have to find another place to eat. But the profits gained will never be lower than them.
The secret to our store’s booming business is mainly improving the quality of our bacon and flatbreads. Improving the quality of bacon flatbreads lies in paying attention to the quality of raw meat. For example, the meat we smoke is enough to slaughter the pigs ourselves, and we never buy meat from outside for fear of buying sick pigs or inferior meat. Even if the meat you buy is of good quality, it may not fade away and leave hair on the skin. That would ruin the reputation of our store. If your reputation is ruined, your financial resources will be lost. Therefore, sick pigs and inferior meat are our biggest taboos.
During the Puppet Manchukuo period, we added another location in the Northeast Market in Siping City. At that time, the Japanese invaders were not allowed to slaughter pigs in order to plunder and implement economic oppression. So I have to go to various butcher shops to buy meat. If the meat is good, I will buy it. If the meat is not good, I will never buy it and I will have to stop business for a long time. The business is not open, and although the employees are paid wages, they are still full of resentment. Because he can get a tip of five or six yuan for a day's work, which is several times higher than their daily wages. They told the outside world: "Our shopkeeper is too individual, he doesn't have good meat, and he admits that he can't do business if he doesn't make money." In this way, it helped us a lot and the reputation of the store was greatly improved. Furthermore, when customers come to our store, they see that our bacon is very different from other places. The skin is golden and transparent; when eaten, the fat meat is tender and greasy, fat but not greasy; the lean meat is fragrant and delicious, and it is delicious but not greasy. Never tire of eating. As a result, more and more people came every day, profits increased every day, and the store gradually prospered.
In 1950, his son Li Chunsheng opened another one in Shenyang. In order to maintain the traditional characteristics of Li's bacon flatbread, Li Chunsheng is meticulous in the production and selection of ingredients.
When he chooses pork, he only selects fresh pork from the front trough to the ribs that is not fat or lean, with alternating fat and lean skin, then rinses it with water and alkali, and soaks it in clean water for 6-10 hours to remove the blood and fishy smell, and then Cut into cubes and simmer in a pot. In summer and autumn, fennel is also added to make the sauce meat more delicious and thicker. At the same time, pour in the old soup, bring to a boil over high heat and stew over low heat. Turn the meat up and down, skim off the foam in time, and wait until the meat is cooked. Take it out when it is translucent, drain off the oil, dry it in a smoker and add brown sugar to smoke it. For the flatbread, add broth, salt and seasonings to the flour and mix it into a soft dough. The dough needs to rest for a long time. Roll it out and apply oil. Repeat rolling several times and bake it into a cake. Its characteristics are that the bacon is fat but not greasy, lean but not woody, has a strong aroma and is red in color; the flatbread is yellow in color and fragrant, soft on the inside and crispy on the outside with many layers. We carry forward our old traditional business methods, adhere to credibility, and ensure the quality of cakes and meats, so our business is booming and we are famous at home and abroad. Shenyang is the political, economic and cultural center of Northeast China. The establishment of Shenyang Li Liangui Bacon Cake Shop laid an important foundation for Li Liangui to go nationwide.
In 1958, Deng Xiaoping, General Secretary of the Party Central Committee, came to Pingping for an inspection. After tasting it, he praised it: "Economical, affordable, simple and delicious." The following year, national leader Chen Yun came to the province to inspect the food and praised it: "It has a unique flavor. ".
1959. I visited Beijing at the invitation of the Foreign Affairs Office. At the Oriental Hotel, the communication office summoned technical staff from major hotels to learn from me. Over half a month, I patiently taught them the operating methods and ingredients. Beijing city leaders, hotel managers, secretaries, company secretaries, etc. all came to the scene to taste the product, which was well received. After returning to peace, the leaders of our city encouraged me to continue studying and contribute to the cause of socialist construction of the motherland and improving people's living standards.
The above materials were dictated by Li Liangui’s son Li Yao (who was Li Liangui’s nephew and adopted as his son because Li Liangui had no children). During his lifetime, he served as the manager of the Siping Station Hotel. According to him, when Zhang Shoushan, an old artist, came to visit, after eating the bacon pancakes, he praised: "I have performed everywhere and traveled to major cities in the north and south. I just feel that the bacon pancakes you make are very delicious. It is really the best." "In fact, the reason why Li Liangui's bacon flatbread is famous far and wide is mainly because they work hard on the business, continue to explore, and maintain its flavor characteristics. For example, in terms of meat, neither old pigs nor small pigs are used. The fat and thinness must be appropriate. When it comes to butchering pigs, the main technique is to strive for excellence and not lose a single hair. When it comes to cooking meat, what you need is the heat, which is suitable for hardness and tenderness, fat but not greasy, and lean but not firewood. As for the ingredients, after years of exploration, the five most powerful aromatic ones were selected from various medicinal ingredients; as for the pancakes, the amount of crispiness and water should be appropriate, and the same attention should be paid to the heat for pancakes and bacon. When it comes to careful study, Manager Li himself is an expert at killing pigs. Good at identifying the quality of meat. In order to chop a dozen or so pieces of pork into smaller pieces and mix them together, they can also sort out these mixed pieces of meat and return them to the pile of original pork. Speaking of features, the most outstanding one is the old soup, which is used for cooking meat and facial expressions. If it is missing, make it up. The older it gets, the more flavorful it will be. Because of this, it can enjoy a great reputation.