Current location - Trademark Inquiry Complete Network - Trademark registration - Why doesn’t Nintendo Switch game console travel abroad?
Why doesn’t Nintendo Switch game console travel abroad?

Nintendo has obviously attached great importance to the Chinese market in the past two years. Basically all first-party and second-party works have added Simplified/Traditional Chinese except for a few, and the translation quality is very high. And starting from last year’s Mario Odyssey, the Chinese version of the game has basically been released simultaneously globally. It can be seen that Nintendo is obviously very optimistic about the Chinese market.

Why are there no national bank machines and Chinese systems? In fact, it is not difficult to localize the Chinese system. RPG works with a large amount of text like Xenoblade Chronicles 2 can synchronize Chinese. After playing Lets Go Pibu, I found that the Chinese input method is already built into the machine. If it is not Unexpectedly, the Chinese system should be released simultaneously with the Bank of China, and supporting services including the Bank of China eshop and after-sales service must also keep up. In addition, the previously rumored involvement of Bank of China as an agent and the registration of trademarks in China clearly indicate that Bank of China is still in the preparation stage. The review of the game, which had been stagnant for nearly a year, was reopened just a few weeks ago. These are also part of the reasons.

In addition, Nintendo is no better than Sony and Microsoft. Sony and Microsoft have already had various other industries in China and do not rely entirely on the game industry, while Nintendo relies almost entirely on the game industry. If it fails in China, there will be no way out, so Caution is a must.

In summary, you still have to wait patiently.