This is what we mean by saying that the trademark applied for registration must not conflict with the prior trademark rights. Whether there is a conflict depends on whether the goods for which the trademark applied for registration and the trademark with prior rights belong to are the same or similar goods, and whether the two trademarks are identical or similar based on the overall structure, pronunciation and meaning of the trademark. Identical trademarks refer to trademarks whose words, graphics, or combinations thereof are visually indistinguishable or slightly different. Similar trademarks refer to trademarks whose words, graphics, or combinations thereof have certain differences in pronunciation, meaning, or overall structure, but are difficult to distinguish and may easily cause confusion among consumers. Whether they are the same product is judged based on the degree of similarity in functions, uses, performance, raw materials, etc. of the product. Generally speaking, if the name is the same or if the name is different but the product refers to the same product, it is naturally the same product. If the raw materials and appearance of the goods are different, but the two are essentially the same based on the sales purpose and other circumstances, they are also regarded as the same kind of goods. Two or more goods have certain similarities in their functions, uses, raw materials, sales places, etc. If the same or similar trademarks are used, it will easily cause consumers to misunderstand and purchase by mistake, causing consumers to mistakenly think that they are goods. Goods produced by the same enterprise are similar goods. It should be noted that the similarity of products is constantly changing. As products are constantly updated, product uses and sales channels continue to change, goods that were not originally classified as similar may now be classified as similar. In order to avoid having a trademark registration application rejected due to conflict with prior trademark rights, it is best for the applicant to conduct a search for prior trademark rights before submitting the application. At present, various trademark agency organizations represent this business, and applicants can also go directly to the Trademark Office to conduct searches. If no prior rights are found after searching, the applicant can submit a trademark registration application with confidence. Graphic trademark