3. Strong dissemination and sustainability. Soft articles have strong dissemination power and can continue to disseminate without deleting posts. Of course, soft articles with the nature of dissemination are all articles that have been trusted by users. Users are attracted to it and find it useful, so they are willing to share it with you. If the content is classic enough, it will definitely be spread continuously. 4. The audience is more accurate. Hard advertisements such as TV advertisements and celebrity endorsements are difficult to target a certain group, so they cannot be promoted accurately. However, soft articles can be more accurate and quickly read by their target groups. to the article and get secondary distribution, why? First of all, you can basically tell what the soft article is about in the title. People who don’t want to read it will basically not click on it. Clicking on it can already be sure of accurate traffic to a certain extent. As long as the soft article is attractive enough and has a conversion effect, can convert users into customers. 5. The operation is more flexible. As long as it is not "hard advertising" or the content does not violate regulations, basically no platform will restrict your posting needs. As for other marketing models, soft article marketing can be said to be very flexible and well prepared, and can even be launched on various platforms on a large scale. Relying on the Internet, the role of soft articles will be infinite. The added value of positive brand marketing to an enterprise cannot be measured in terms of money. Good corporate publicity and brand image will undoubtedly have a positive impact on the development of the enterprise.