question 2: model supermarket profile CR Vanguard
CR Vanguard is an excellent retail chain enterprise group under China resources (group) co., ltd., a state-owned holding enterprise group directly under the central government, and one of the largest retail chain enterprise groups in China. Its supermarket business has been ranked first in China chain supermarkets for many years. Up to now, CR Vanguard has entered 29 provinces, autonomous regions, municipalities and special administrative regions, and more than 1 key cities. In 211, it achieved sales of 82.7 billion yuan, with the total number of stores exceeding 4, and the number of employees exceeding 2,.
Wal-Mart
Wal-Mart was founded by Sam, an American retail legend? Mr. Walton was founded in Arkansas in 1962. After nearly forty-nine years of development, Wal-Mart has become the world's largest private employer and chain retailer, ranking first in Fortune magazine's Fortune 5 and being elected as the most valuable brand for many times. Wal-Mart entered China in 1996, and opened the first Wal-Mart shopping plaza and Sam member store in Shenzhen. At present, Wal-Mart operates a variety of formats and brands in China, including shopping malls, Sam member stores, community stores, etc. As of March 1, 212, it has opened 37 shopping malls in 14 cities in 21 provinces and 4 municipalities, creating more than 16,5 employment opportunities nationwide.
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Renrenle
By December 31, 211, Renrenle had opened 122 stores all over China, with outlets in dozens of large and medium-sized cities in Guangdong, Shaanxi, Sichuan, Tianjin, Chongqing, Guangxi, Fujian, Hunan and other provinces, with a total business area of over 1.5 million square meters, and has initially completed South China, Northwest China and Southwest China. In 21, the sales revenue exceeded 1 billion yuan, ranking 39th among the top 1 chain enterprises in China and 17th among the top 1 fast-moving consumer goods chain enterprises in China.
Yonghui Supermarket
Established in 21, Yonghui Supermarket is one of the top 5 enterprises in China, a leading enterprise in circulation and agricultural industrialization in Fujian and Chongqing, and listed as a key enterprise in "National Circulation Enterprise" and "Double Hundred Markets Project" by the Ministry of Commerce, winning the "China Famous Trademark" and a listed enterprise on the main board of Shanghai. In Fujian, Zhejiang, Guangdong, Chongqing, Guizhou, Sichuan, Beijing, Tianjin, Hebei, Anhui, Jiangsu, Henan, Shaanxi, Heilongjiang, Jilin, Liaoning and other 16 provinces and cities, more than 3 large and medium-sized supermarkets have been developed, with an operating area of more than 3 million square meters, ranking among the top 2 chain enterprises in China in 211 and the top 8 chain stores in China.
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Red Star Macalline
Red Star Macalline has been among the top 5 private enterprises in China for five consecutive years. Since its establishment in 1986, it has always been its responsibility to build a warm and harmonious home and improve consumers' taste in home life. Up to now, 1 shopping malls have been opened in 8 cities including Beijing, Shanghai, Tianjin, Nanjing, Changsha, Chongqing, Chengdu, Nanchang, Hefei, Shijiazhuang, Shenyang and Baotou, with a total market scale of 5.5 million square meters. In 28, the total sales exceeded 23.5 billion yuan, making it the first brand in China's home furnishing industry. In 27, he won the "domestic influential brand collar < P > sleeve award" and "influential brand leader award in home decoration industry".
Question 3: How to write a brief introduction of tangerine peel and tangerine tea supermarket? For example, tangerine tea is made of pure natural Xinhui tangerine and Yunnan Pu 'er tea as raw materials, and it is processed by a special process without any additives. Its appearance is in the shape of dried fruit, and it has the functions of regulating qi and invigorating spleen, eliminating dampness and resolving phlegm, soothing the liver and moistening the lungs, resolving stagnation, invigorating stomach and relieving cough, reducing weight, reducing blood fat and preventing arteriosclerosis.
Just write a functional introduction
Question 4: How to write an overview of a supermarket? Do you have a model? Introduction to Minrun Supermarket
Shenzhen Minrun Agricultural Products Distribution Chain Commercial Co., Ltd. is a large-scale food-enhanced chain retail enterprise (the proportion of fresh food is over 4% at present) located in a community supermarket, with the business philosophy of "rooting in and serving the community" and the business purpose of "community-based, ultra-fresh, more convenient, most intimate and most complete", which is the provincial circulation evaluated by Guangdong Province. Its parent company, Shenzhen Agricultural Products Co., Ltd., as a key leading enterprise in national agricultural industrialization, has a glorious history.
As a chain operation enterprise that initiated the "supermarket of meat market", Minrun has been taking guiding consumption culture and improving the quality of life as its own responsibility since its establishment in August 1997, effectively promoting the large-scale production and circulation of agricultural products. Minrun's large-scale commodity purchase and sales have promoted local economic exchanges and promoted the development of local industries. Minrun's expansion has created countless employment opportunities and made positive contributions to social development. By the end of September, 25, Minrun had 114 supermarket outlets, covering more than 2 cities in Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhaoqing, Shunde and other provinces, covering the vast areas of eastern Guangdong and western Guangdong.
The company has also been awarded the honorary titles of "Advanced Chain Business Unit", "Contract-abiding and Credit-keeping Enterprise" and "Civilized Enterprise" in Shenzhen. In 23, Minrun ranked 25th among the top 3 chain enterprises in China organized by the Ministry of Commerce. In the selection of Shenzhen Top 1 Enterprises in 24, Minrun ranked 69th.
in the next few years, Minrun will adhere to the orientation of community service format, take a new path of making full use of and integrating resources, * * * operating together and * * * developing together, further consolidate and expand the Pearl River Delta market with the development strategy of store expansion, capital operation and franchising, strive to expand the existing market share, seize the opportunity to enter different markets, and realize cross-regional development steadily and effectively.
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Question 5: How to write a brief introduction to the supermarket? Come late, come early and come sooner or later
Question 6: What are the basic functions of the supermarket management system? The basic functions of the supermarket should be; Give full play to your own advantages and provide a one-stop shopping environment for customers at different levels
I hope to adopt
Question 7: Introduce the business model and working system of supermarkets. How to write that small and medium-sized supermarkets also have certain advantages.
First, you should pay attention to the needs of customer groups, that is, what they want to buy is special and the surrounding stores do not have it. It can be collected by questionnaire or set up a service counter.
second, establish customer files. This file has many uses.
you can deliver the goods to your home, find out the address according to the file number, and then set the delivery time (which can save costs). It is suggested that the delivery time be from 7: to 9: on the 13th. Because people who want to buy things in your store are generally convenient.
you can also use files to establish a customer discount system, that is, arrange reasonable rebates for your customers or return them with gifts.
promote the reputation of a fair shop, but you must really do it.
2 As small and medium-sized supermarket chains are generally community-based supermarkets, how to increase the turnover and gross profit of this community-based supermarket with a certain consumer group is a difficult problem for many operators, and I hope to discuss it with you in this regard.
First of all, let's analyze the reasons that affect the growth of supermarket turnover.
From the perspective of customer and store turnover, the turnover is obtained by multiplying the customer's purchase unit price with the visitors. When one or both parties increase, the turnover will increase. Generally speaking, in order to increase the turnover and the number of visitors, it is necessary to plan promotional activities. As a small and medium-sized supermarket has a certain customer group, it is more difficult to increase the number of visitors, because the floating population around it is relatively small, which will affect the number of visitors in the store. Therefore, as small and medium-sized supermarket chains and community-based supermarkets, it is obviously not feasible to simply increase the number of visitors as the promotion of store sales performance.
On the other hand, it is how to increase the unit price of customers. Just now, we talked about the fixed service groups and consumer groups for community supermarkets. It is also because of this reason that it is difficult to improve the customer unit price of community supermarkets. Because the main purpose of the surrounding consumer groups is to buy daily necessities, it is difficult for them to increase the unit price of consumption in stores, that is, the unit price of customers we require.
although we have just seen that it is difficult to improve the performance of community supermarkets from the perspective of customers and customer unit prices, it does not mean that there is no solution. The most important thing is that we should grasp the key point that community-based supermarkets should start from this aspect on the premise of serving the community:
1. Increasing business projects
It is precisely because of this limitation and development space of community-based supermarkets that increasing business projects should be listed as the first goal and must not be carried out in the usual way. Some business projects that were not needed before but needed by the surrounding groups should be brought into the new business, so as to achieve the purpose of improving the overall business performance.
2. Improve the introduction of effective commodities
The commodity positioning of small and medium-sized supermarket chains is the same scale and layout, and this model is the main problem that restricts and affects their development in the community. We should break through this mode of operation and carry out the business changes of unified chain area division to make stores form their own distinctive styles in different communities, thus becoming small shopping centers in the community.
3. Increase the number of times consumers enter the store
Fixed consumer groups and fixed consumption make customers have formed a potential consumption time period. For example, some people like to make unified purchases on Sundays and some customers like to make purchases on Wednesdays, etc., then we must break through this consumption model and make the surrounding consumers change from once a week to twice. In this way, we need the support and cooperation of the first two items to attract consumers.
4. Dislocation of goods
The so-called dislocation of goods refers to the dislocation of goods with competing stores, with the customer's demand as the main goal, and the dislocation of business with other large-scale competitors and small competitors, so as to avoid excessive competition affecting the promotion of gross profit margin.
Of course, the four points mentioned above are not very comprehensive, such as the necessary adjustments in terms of service quality. In short, I believe that the sales of your store will be improved from every detail.
3 Don't run a small supermarket too big, but be sophisticated and have a variety of businesses, including daily necessities, vegetables and telephone supermarkets.
4 The key to doing a good job in supermarket business is to understand the operating characteristics of the supermarket and find out the corresponding ones. This paper summarizes the eight characteristics of supermarkets and twenty-four countermeasures of supermarket management.
feature 1: price is a sensitive topic in supermarket channels. Consumers come here to expect to shop at low prices, and the focus of competition among supermarkets is also price.
Countermeasures for supermarket management:
(1) The products should be clearly marked as much as possible;
(2) Special sales promotion ... > >
question 8: who has the sample supermarket profile? Introduction to Minrun Supermarket
Shenzhen Minrun Agricultural Products Distribution Chain Commercial Co., Ltd. is a large-scale food-enhanced chain retail enterprise (the proportion of fresh food is over 4% at present) located in a community supermarket, with the business philosophy of "rooting in and serving the community" and the business purpose of "community-based, ultra-fresh, more convenient, most intimate and most complete", which is the provincial circulation evaluated by Guangdong Province. Its parent company, Shenzhen Agricultural Products Co., Ltd., as a key leading enterprise in national agricultural industrialization, has a glorious history.
As a chain operation enterprise that initiated the "supermarket of meat market", Minrun has been taking guiding consumption culture and improving the quality of life as its own responsibility since its establishment in August 1997, effectively promoting the large-scale production and circulation of agricultural products. Minrun's large-scale commodity purchase and sales have promoted local economic exchanges and promoted the development of local industries. Minrun's expansion has created countless employment opportunities and made positive contributions to social development. By the end of September, 25, Minrun had 114 supermarket outlets, covering more than 2 cities in Guangzhou, Shenzhen, Zhuhai, Foshan, Dongguan, Zhaoqing, Shunde and other provinces, covering the vast areas of eastern Guangdong and western Guangdong.
The company has also been awarded the honorary titles of "Advanced Chain Business Unit", "Contract-abiding and Credit-keeping Enterprise" and "Civilized Enterprise" in Shenzhen. In 23, Minrun ranked 25th among the top 3 chain enterprises in China organized by the Ministry of Commerce. In the selection of Shenzhen Top 1 Enterprises in 24, Minrun ranked 69th.
in the next few years, Minrun will adhere to the orientation of community service format, take a new path of making full use of and integrating resources, * * * operating together and * * * developing together, further consolidate and expand the Pearl River Delta market with the development strategy of store expansion, capital operation and franchising, strive to expand the existing market share, seize the opportunity to enter different markets, and realize cross-regional development steadily and effectively.
kesum/...8
Question 9: How to write the shop introduction of the planning scheme for opening a supermarket? Go to Baidu Library to find the planning scheme. There are many.
every store's scheme is different, so you can modify and edit it yourself after you find it!
Question 1: The supermarket foreman introduces himself. Hello, everyone, my name is … I'm new here. I'd like to make suggestions if I have anything bad to do. I hope I can cooperate with my work. Thank you.