Most customers always ignore the difference in trademark color and are undecided between black and white and color trademarks. Today, let me tell you whether trademark registration requires specifying a color?

A trademark designated color application refers to submitting a trademark application based on the color sample designed by the customer. Designer-designed trademark logos are usually in color. Applications that do not specify a color refer to applications submitted in black and white ink drafts. So, should trademark registration specify a color application?

Advantages of designated colors for trademarks

1. Most customers apply in black and white. However, there will still be applications for designated colors. Sometimes customers design trademarks and the color will not change. It is completely okay to apply for the designated color out of subjective wishes.

2. During the trademark search process, in order to reduce the application risk and make the trademark application pass, it is also recommended to apply in color.

3. If the original color trademark will lose its unique distinctiveness after removing the color, you can also apply for a designated color.

4. Product characteristics requirements: such as paint, color painting, etc., the product can be used more vividly with the help of color.

5. Logo or character with certain influence: The combination of colors has become an indispensable part of the logo or character, such as McDonald's yellow M logo, Jiaduobao gold trademark, Red Bull trademark, etc.

6. Trademarks that may be rejected: For trademarks with too simple trademark designs, if applied for registration in black and white, they may be rejected. A color design may increase the success rate of trademark registration.

Disadvantages of specifying colors for trademarks

Compared with color trademarks, the advantage of black and white trademarks is the freedom of black and white trademarks. On the one hand, companies can promote black and white trademarks according to different needs in the later stage to make the trademark more in line with the situation at that time. On the other hand, black and white trademarks have more advantages in trademark protection, because color trademarks only protect trademarks of specific colors, while black and white trademarks provide comprehensive protection.

Currently, my country’s practice is to apply for black and white trademarks in most cases, because when applying for black trademark registration, you can actually use any color, which is more flexible. The editor recommends that when you apply for a trademark, you can selectively register the trademark according to the actual situation of the product so that your trademark can play its maximum role.