Planning book is a process of re-understanding yourself. In the process of making a planning case, it is a feasibility study and analysis process of a project. The planning book is like a project business card you made. It is more helpful for the company to prepare the planning book. How to write advertising planning? The following content is the "Advertising Planning of Activities Planned by Advertising Companies (3 selected articles)" I compiled for you, hoping to provide you with more reference.

Advertising company planning scheme activity advertising planning (selected 3 articles) (the first article) I. Overview

The advertising company mentioned here mainly refers to a comprehensive advertising company that mainly undertakes and undertakes various activities of target customers, supplemented by other production businesses. It is different from the advertising company that mainly sells media, and its service scope can be roughly divided into the following categories:

1, advertising planning: creativity, design, production and release. Corporate image planning (CI system, VI design and production).

2. Marketing promotion: the planning and implementation of new product listing promotion activities, exhibition services and product community activities.

3. Public relations activities: planning and implementation of public welfare and cultural and sports activities, undertaking various meetings, various celebration projects and planning and implementation of large-scale cultural and sports activities.

4. Outdoor release: the production and release of outdoor anti-aircraft guns and light boxes, and the production of various advertising materials.

5. Media agent: the agent and distribution of mass media such as television, radio, newspapers and magazines.

6. Others: photo album design, printing, packaging, document arrangement, electronic photo album, etc. , as well as advertising gifts and exquisite handicrafts sales and agents.

The business of advertising companies is all-encompassing, which can cover many aspects. As long as it is what customers need, they can undertake it, but they must be dedicated and professional.

Second, the market situation analysis

At present, marketing pays more and more attention to brand competition, and brand building cannot be separated from advertising. Moreover, more and more government agencies began to pay attention to their own image, and various forms of publicity emerged one after another.

Advertising industry is a "sunrise industry" with relatively high profit rate, especially in some places where creativity is needed, and the return is even more impressive.

However, the competition in the advertising market is still very fierce. Mainly reflected in the low-end competition of conventional business, with the price as the main battlefield, resulting in a decline in profit margins.

Third, the advertising business operation process

1, face-to-face: understand customer needs and obtain relevant information.

2. Creation: Creation according to customer's requirements, including details such as scheme formulation and screen design.

3. Quotation: Make an accurate quotation according to the items involved in the scheme.

4. Finalization: Collect words, patterns and quotations and bind them into a book.

5. Submit: submit the overall plan to the customer and explain it.

6. Follow-up: Communicate closely with customers, change the contents of the plan in time, and ensure the success of the business.

7. Implementation: After the contract is signed, various preparations such as fabrication, layout and installation will be started.

8. Settlement: After the business is completed, the bill shall be submitted to the customer in time to settle the payment.

9. Summary: Every time you execute the advertising business, you should leave relevant information for customers to inquire, which can be kept as the company's performance.

Fourth, the division of advertising business.

1, customer service: responsible for undertaking business and acting as company contact.

2. Planning: responsible for the planning and quotation of the overall plan.

3. Copywriting: Write the text.

4. Design: Match appropriate pictures according to the text content.

5. Execution: responsible for the production, installation and execution of various materials at the event site.

6. Finance: responsible for the revenue and expenditure of various activities.

Note: The above division of labor can be combined.

Verb (abbreviation of verb) personnel situation analysis

1, customer service (AE): The main responsibility is to receive external orders and fix 1-2 people.

2. Planning: The main responsibility is to create according to the customer's requirements, submit the scheme, and allocate personnel 1 person.

3. Copywriting: The main responsibility is to determine the text content according to the planning ideas, and the quota is 1 person, which can also be concurrently held by the planner.

4. Design: The main responsibility is to make appropriate pictures according to the content of the copy, and fix 1 person.

5. Execution: The main responsibility is the execution of the activity, and the quota is 1 person, which can also be concurrently held by the planner.

6. Finance: accounting 1, can work part-time.

7. Administration: Mainly responsible for the company's logistics, clerical work, part-time cashier, staffing 1 person.

To sum up, at least four people are needed. At the beginning, the company can invite people to work part-time and contact in time through the network to solve the problem temporarily.

Six, the scene situation analysis

1. scale: the site can be large or small, and both office buildings and private houses can be rented. The office is 40-50 square meters, and the residential building has two rooms and one living room, which is about 50-70 square meters.

2. Location: In a location with convenient transportation.

Seven, office equipment situation analysis

1, 2 computers: one for graphic design. Generally, one can be configured, which is mainly used for writing copywriting and searching for information. (speakers and tape recorders are required)

2. One printer: color inkjet, which can be equipped with continuous supply system. Mainly choose Canon, Epson and other brands.

3, a scanner: high resolution, mainly choose Canon, Epson and other brands.

4. A digital camera: used to take pictures and make renderings.

5. Office supplies: desks, folders, binding machines, punching machines, paper cutters, calculators, etc.

6. Movable tools: vice, scissors, tape measure, electric pen, adhesive tape, etc.

7. Telephone, fax, broadband and other communication systems are complete.

VIII. Analysis of Business Situation

1, target:

1) Women's Day, Consumer Rights Day and other government departments' meetings and consultation activities.

2) enterprise roadshows, business opening, anniversary celebrations, new product promotion, customer appreciation meetings, etc. , mainly in communications, finance, beverages, mobile phones and other industries.

3) undertake photo albums and file arrangement.

4) Plan some self-led projects, such as various selection activities and sports competitions.

5) Other production projects and media agents (video, plane, short message, outdoor billboards, light boxes).

2. Methods:

1) collect and sort out some activity materials, make a book or an electronic CD, and give it to customers to let them know our strength.

2) Find a breakthrough, undertake one or two activities at a relatively favorable price as a model, and then launch new customers.

3) You can publish some advertisements when necessary.

4) Publish relevant information through the network.

Nine, quotation system analysis

1, accurately grasp the quotation, which is the most important thing to ensure the company's life and death, and resolutely put an end to unfounded valuation.

2. In the supplier link, we must put it in place, get the best price as much as possible, find more suppliers, and choose more reliable and responsible companies for cooperation.

3. When quoting, you must reserve enough profit space to deal with unexpected situations.

X. Investment amount analysis (3-month cycle)

1, venue rent 1 ten thousand yuan.

2, office supplies 3000 yuan

3, 2 computers 7000 yuan.

4. Printer 1 800 yuan.

5. Scanner 1 600 yuan.

6. Fax machine 1 set 1000 yuan.

7. Telephone 1 800 yuan (including broadband)

8. The registration fee is 3,000 yuan.

9, other supplies 20xx yuan

10, with a working capital of 40,000 yuan.

1 1, totaling 68,200 yuan.

XI。 Steps of work development

1. Market research: fully analyze the profit rate of the advertising industry. See the attached table for specific items. (one week)

2. Company registration: (10 days)

3. Company preparation: confirm the site and purchase office supplies. (one week)

4. Looking for suppliers: determine the suppliers of various materials (one week).

5. Business development:

Note: The above work can be done at the same time.

Advertising company planning activities advertising planning (selected 3 articles) (2 articles) 1. Promotion of the company

As a newly established advertising company, we should be good at publicity, build our own brand and expand our influence.

1. According to the company's business orientation, some experienced salesmen in the industry will be equipped to bring certain business relations to the company.

2, positioning the company's mainstream customers. We can learn from the local newspaper media which companies have invested heavily in advertising, such as real estate, schools, government and enterprise units, decoration companies, medicine and so on. We can master these companies, and make a company's business leaflet or business card according to their psychological characteristics, and the form can be appropriately innovated. For high-quality large companies, business managers should visit in person, find the person in charge of their advertisements, and communicate with each other, reflecting the professionalism and price competitiveness of the company.

3. It is suggested to do distinctive business in the office, which requires low price, attractive, and can keep the staff busy, so that big customers will not feel that business is slow when they come to the office. Such as color printing and copying.

4. Create news highlights and topics. Actively participate in some large-scale activities, such as public welfare activities or naming activities such as technical support and advertising support, to enhance the company's visibility.

5. shoot TV commercials. Make a novel company image propaganda film and broadcast it on the bus or TV media.

6. Pay attention to newspapers, learn about large-scale activities in the city, find relevant organizers to visit in time, and distribute leaflets, such as RV Festival, collective decoration exhibition and exposition.

7. Many small businesses can send some business cards to commercial intensive markets and shopping malls, and post some leaflets in eye-catching places in those markets, such as hardware, electromechanical, building materials, furniture, food and other markets with many big brands, and you can contact their agents.

8. Use newspapers for publicity. Advertise on the company's existing newspaper resources and continue to follow up the company's brand building.

9. Network promotion. The use of the Internet for publicity and promotion activities has the characteristics of autonomy, flexibility and wide coverage. There are many channels and methods of network promotion, so it is very important to make a systematic and operable network promotion plan.

Second, the company's internal operation process

1, professional advertising companies provide customers with "advertising" products, and their services generally include the following five parts:

(1) Market research (mainly market research and marketing analysis)

(2) Creativity

(3) Making advertisements

(4) Business communication (with customers, production companies, survey companies, etc. )

(5) media purchase

2. The release of advertising works shall go through the following steps:

(1) The advertiser entrusts an advertising agency to make an advertising plan.

(2) Advertising companies make advertisements according to demand.

(3) Communicate with consumers through the media.

(4) let consumers buy or form some kind of cognition.

3, the advertising company's service process:

(1)AE (customer service staff) conveys the needs and wishes of advertisers who want to advertise to this advertising company through the understanding of the market and advertisers, and conveys the information of the company's ability and willingness to undertake business to advertisers. Advertising companies form marketing and creative strategies through advertising planning meetings, advertising effectiveness meetings and production meetings, communicate with advertisers and get approval, then make advertisements and buy media.

(2) Customer Briefing The participants in the customer briefing are: customer service personnel, market research personnel and creative personnel, and the general manager or business deputy general manager should attend the briefing.

(3) The first proposal meeting of the advertising company is within the advertising company.

(4) Through the process of strategy formulation, the company gradually forms an advertising strategy for products or services entrusted by customers. Advertising strategies include: target, creative strategy, media strategy, execution plan, timetable and advertising budget.

The advertising company's strategy committee reviews its strategy. The strategic review committee is composed of department heads and senior personnel of advertising companies.

The purpose of the audit is to ensure the accuracy and enforceability of the strategy, so as to ensure the quality of the advertising company's products. The most important product of an advertising company is creativity.

(5) At the formal proposal meeting, the advertising company puts forward relevant plans for the advertising business entrusted by customers and obtains the consent of advertisers. Proposals can be divided into annual plans or individual activity plans.

The proposal of the advertising company is a summary of all activities before the proposal meeting to show the importance of customer business. When the proposal is approved by the customer, it is necessary to conduct communication investigation on its strategy and creativity, including concept test, script test and effect test.

The purpose of advertising companies is not to pass proposals, but to ensure the quality of service and win the long-term trust of customers.

(6) The last stage is the execution stage of the advertisement.

Advertising activities also need to be carried out: media placement, advertising effect monitoring, consumer feedback and so on.

Advertising Company Planning Scheme and Event Advertising Planning (3 Selected Articles) (3 Preface)

With the development of domestic economy, the advertising industry is constantly improving and growing. Our advertising company focuses on the innovation of business and management methods, which is the difference of Wei Chao advertising company. First of all, our advertising company not only provides advertising services to the market, but also provides sales of advertising consumables among advertising peers, which is the main profit model of our company's early development.

Company description

(1) Name of the company

Wei Chao ad design co., ltd

(2) Nature of the company

Mainly engaged in the sales of advertising consumables, advertising post-design, inkjet printing and creativity as one of the media joint venture advertising company.

(III) The purpose of the company

Mainly for Mianyang and surrounding township advertising company supplies sales, through mutually beneficial cooperation to bring convenience to the majority of advertising design peers. In the later stage, we take it as our responsibility to help customers obtain economic and social benefits, aiming at establishing the best communication channel between customers and the market through the company's scientific, professional and sincere services, planning and designing customers' limited funds in the most economical way, and enabling customers to achieve the best communication effect with the lowest advertising cost.

(IV) Company objectives

Successfully build a commercial building with advertising design to realize the dream of young people to start a business.

(E) Entrepreneurship concept

Wei Chao advertising company is currently in the stage of investigation, research and entrepreneurship, but we have formed a * * * understanding, that is, actively explore the development mode and direction at the beginning of entrepreneurship, take a road with its own characteristics, develop potential customers through effective capital operation, organize a stable and feasible sales route of advertising consumables, and take honesty as the foundation. I think I will make full preparations to form a strong advertising group in the local area in the future. Starting from attracting small customers, we will establish a good long-term cooperative partnership with customers with a pragmatic attitude of Excellence, gradually expand our experience and reputation, and divide our "sphere of influence" bit by bit.

We will try our best to integrate meticulous professionalism into every detail, analyze the development trend of advertising consumables sales through various channels, and provide the fastest and most professional service for each of our customers from the investigation of the public and the market. And check the quality of advertising consumables, be careful. The key to the development of Wei Chao advertising company is to make continuous progress and surpass ourselves.

(vi) Corporate services

1, professional advertising consumables sales service

(1) To provide our customers with the best consumable quality and provide our goods in the fastest way. Achieve high-quality services that reassure customers.

(2) Establish internal research institutions, gradually create their own theoretical framework and knowledge system, and establish their own cultural connotations.

(3) gradually become a long-term strategic partner with large advertising companies, and gain the trust and satisfaction of large customers in the most stable way.

2. Personalized business services

(1) Set up a professional advertising consumables sales company and advertise with professional knowledge.

(2) To provide customers with high quality and low price advertising consumables. And make the company's sales advertisements, real estate design, company logo and high-level advertisements for customers.

(3) customers don't need to run around, we provide customers with perfect supply services.

4. Others

User benefits: We identify materials with professional eyes. Can minimize the advertising consumables that customers need, and achieve real high quality and low price.

(1) market description

Advertising is a new industry in China. In XX, there were 57,434 advertising companies in China. In recent years, the number of companies has been increasing, the turnover and employees have been expanding, and the growth rate is considerable. In XX years, the national advertising business volume has exceeded 654.38+000 billion yuan. According to experts' prediction, the GDP growth of China in XX will be no less than 7%, and it will reach 1.2 and more than 5 trillion yuan, and the national advertising business will be about 1, 65.438+0 billion yuan.

China advertising market is expected to become one of the three largest advertising markets in the world in the future 10. However, compared with the annual turnover figures of large foreign advertising groups disclosed by American advertising authorities, the gap is extremely huge. There is still a big gap between the economy and advertising in the western part of China and the eastern part, and it will not change much in a short time.

Mianyang is the second largest city in Sichuan, with active commodity trading and dense commercial outlets. There are countless advertising companies, and there are also many large enterprises, shops and construction companies. Therefore, the consumption of advertising consumables is still great, and our company has great prospects. This requires specific market research.

(2) Target market

Mainly to sell consumables to major advertising companies in Mianyang. Now most township advertising companies take goods from Mianyang city center, which has great development prospects. This also requires specific advertising company figures, and makes a specific investigation on the surrounding towns and villages in Mianyang.

(III) Construction progress

Wei Chao advertising design company needs three months from preparation to fund arrival, and the first two months are mainly to tap potential customers. As well as contacts and negotiations with major advertising companies, to establish a preliminary cooperative relationship. In the second month, on the basis of the success of the previous month, the goods were purchased according to the needs of customers. In the third month, we will contact customers in Mianyang and strive to establish long-term cooperative relations.

corporate management

(1) Company's business

The initial business content can be roughly divided into:

1, mainly for the sales of consumables of advertising companies.

2. Make simple typing and copying.

After the expiration of the business also includes:

1. Start design and production: advertising graphic design. Shop sign making. Advertising inkjet. Product packaging design. Performance production.

2, the company transformation, gradually formed an advertising design company, not only selling advertising consumables, but also doing advertising design for our customers.

(2) Business strategy

1, management of the company. Maintaining operating efficiency is the main management topic of the company. Managers need to devote themselves to improving management, integrating business systems and emphasizing comprehensive performance in order to improve operational efficiency.

2. Strengthen the corporate image, enhance the visibility, attract customers, and at the same time enhance the market competitiveness with the help of image enhancement, which is the basic direction of the strategy, so that consumers can have a sense of identity with the company and improve their satisfaction.

3. Create regional advantages. Its main strategy is to expand its relative scale in the region through regional operation, gain a higher competitive position in the region, seek living space, lay a profit foundation, and then seek to expand its business scope.

4. Initially establish a stable customer base. Being able to put advertisements in mainstream advertising companies in Mianyang, the influence began to cover the whole of Mianyang.

5. When Wei Chao Advertising Company is extended to all parts of Mianyang, the company's profit will tend to be stable.

(3) Cost accounting

1, as the saying goes, "Never fight an unprepared battle". Doing all the preparatory work before investment can reduce the probability of unexpected situations in the later operation. Any problem in these three links will directly affect the development of the company.

Commercial barriers

1. Insufficient funds lead to the backward infrastructure of the company.

As a new advertising company, it is very difficult to make a profit because it is in the initial stage of capital investment and market development. And the pricing and delivery methods of advertising consumables.

3. The overall strength of the company team needs to be further improved.

4. The popularity is not high.