1. Trademark design
Trademark design is highly valued by the design and business circles because of its highly concise graphics, rich meanings and decisive role in business. In the process of trademark design, factors such as enterprises, products, technology and environment should be comprehensively considered and analyzed. The characteristics of a trademark are determined by its function and form. It wants to make rich information more concise. A more general form, expressed in a relatively small space, while ensuring that observers can understand its internal meaning in a short time.
Trademarks are generally divided into word mark, graphic trademarks and combined trademarks. Trademark design needs to consider the following points.
(1) The space occupied by the trademark on the package should be large enough and the position should be obvious.
(2) The trademark should have original creativity and modeling.
(3) Must abide by the relevant provisions of the Trademark Law.
(4) The trademark should have a unique personality, which is convenient for the public to identify and remember, and can leave a deep impression.
(5) trademarks should have a sense of the times.
(6) Trademarks must also have timeliness and practicality.
2. The art of binding and design
As the language of design, graphics convey the internal and external components to consumers in the form of visual images. The dialectical unity of content and form is a universal law that graphic design should follow. In the design process, according to the needs of graphic content, the corresponding graphic expression methods are selected to realize the unity of form and content in graphic design.
Graphic design needs to consider the following points.
(1) should be rich in national cultural characteristics, graphics can convey certain ideas, and attention should be paid to different customs and habits of different regions, countries and nationalities.
(2) Graphic design must grasp the main features and pay attention to the details of key parts.
(3) Graphics should have distinct and unique visual effects, be concise, changeable, complex and not cumbersome; Simple and vivid, rich, complex and simple, perfect.
(4) Pay attention to consumers of different genders and ages.
3. Color design
Color is the first visual feeling of packaging from a distance. The survey shows that customers' feelings about goods are first color, then shape. In the first 20 seconds, the customer's color feedback is 80% and the shape feedback is 20%. Another law also shows that shoppers observe each product for about 0.25 seconds, and this 0.25-second glance determines whether consumers will turn from unintentional to intentional, thus generating curiosity and desire to buy. Therefore, commodity packaging must use "color".
Different commodities have different characteristics and attributes. Designers should study consumers' habits and hobbies, as well as the changing trend of popular colors at home and abroad, and constantly enhance their understanding of sociology and consumer psychology of colors.
Color design shall meet the following requirements. Make love. Content. Listen.
4. Text design
The brand name, product name, description, advertising text, manufacturer, company or distribution unit on commodity packaging reflect the essential content of packaging. When designing a package, these words must be considered as part of the overall design of the package.
The main points of text design on the package are as follows.
(1) The text is concise. Real, vivid, easy to read and remember.
(2) Character design should reflect the attribute characteristics of packaging content.
(3) The arrangement of characters should be in harmony with the overall design style of packaging.
(4) The design of characters should have distinct characteristics of the times and regions.
5. Symbol design
In addition to the above four elements, packaging composition needs to use some other symbols. Some are about transportation, such as storage and transportation signs such as moisture-proof, earthquake-proof, inversion-proof and waterproof; Some are about the use of safety, such as safety signs; Some are about commodity categories, such as green environmental protection signs, recyclable signs and so on. ; Others are convenient for commodity identification and circulation, such as bar codes.
Logo design can be considered from the following aspects.
(1) The printing size shall meet the national standards. For example, when printing bar codes, it should be changed within the range of 0.80-2.09 times of the basic size (37.29mmx26.26mm).
(2) The colors of various symbols shall meet the national standards and be consistent with the overall design style.
(3) For different packages, the positions of various symbols are different, so it is necessary to consult relevant information to be foolproof.
(4) The color of commodity packaging can be accepted by its consumers.
(5) Color design should conform to the hobbies and habits of colors in different sales areas.
(6) The color design should be consistent with the texture and texture of the packaging materials used.