Brand

The word brand comes from the ancient Norse word brandr, which means "brand". Its earliest origin may simply be a way for nomadic tribes to distinguish their tribal property. Brands in the original sense originated in the hands of ancient craftsmen. These abstract symbols took on the role of distinguishing products and attracting customers. Attaching the name of the creator on handicrafts and artworks is the original way of naming products and is also the source of the modern brand concept.

In 1960, the American Marketing Association (AMA) gave an earlier definition of brand: A brand is a name, term, mark, symbol, design, or a combination of them, the purpose of which is to To identify a seller or a seller's products or services and differentiate them from those of competitors. In layman's terms, it is a officially registered trademark or trade name.

Famous brand

A famous brand refers to a brand with a certain degree of popularity and reputation. It is the product of a brand that has developed to a certain stage. Famous brands include three levels: famous brand products, famous brand trademarks and famous brand enterprises. The components of a famous brand can be divided into internal factors and external factors. Internal factors include reliable quality, advanced technology, effective management, personnel quality, etc. The external factors mainly include: a large market share, a high value-added profit-making ability, and a strong export capability; its trademark has a wider legal effect and the support of continuous investment, and has a strong brand that transcends geographical and cultural boundaries. ability. From the perspective of social development, famous brands are one of the important symbols of the comprehensive development level of social economy, science and technology, culture and legal system.