Stage 1: Employment Application: 1. Query qualified brands: popular brands listed by Tmall. Of course, quality brands can also be recommended to Tmall, and some categories are not limited to brands; Enterprise: a legally registered enterprise user who can provide all relevant certificates required for Tmall's residence, and does not accept individual industrial and commercial households and non-Chinese mainland enterprises.
Resident customer service reminder in the wind direction area: the same subject opens multiple Tmall stores, which requires that the brands and products operated between stores should not be duplicated, and one business category can only apply for one franchise store. 2. Prepare materials, please pay attention to the category and store type you choose to operate. Please affix the official seal (fresh seal) of the store company to the materials prepared by the brand source. If the application materials are lost, they will be returned to you for re-submission. It is recommended that you prepare complete materials in advance and pass the review at one time. 3. Submit entry materials: (1) Select store type/brand/category (2) Fill in brand information (3) Fill in enterprise information.
The second stage: review 1. Brand evaluation is not a popular brand of Tmall. Tmall will evaluate the strength of enterprises and brands (1) brand positioning: style, audience, unit price of goods (2) brand operation strength: brand establishment time, offline operation (stores, transaction volume in the past year, foreign trade export volume, etc.). ), Taobao or other platform operations. (3) Brand characteristics: original designer brand, special service (4) Enterprise strength: special information such as factories, enterprise awards and operation plans. 2. Qualification examination (preliminary examination and review) The whole examination cycle is 3-6 working days, and the qualification examination contents include: (1) The qualification is true and valid; (2) Its scale meets the settlement requirements; (3) The authorization is valid and the link is complete; (4) The production, business scope and product safety qualifications are complete, and they meet the licensing requirements of national administrative laws and regulations. After the final approval, the store information can be improved, such as activating the account, signing the agreement, studying for the exam, paying the corresponding deposit and technical annual fee, and finally releasing the goods to start business.