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What are the application procedures for well-known trademarks and what materials are needed?
Application process for well-known trademarks:

1. Let enterprises prepare preliminary identification materials.

2. After preliminary sorting out the information provided by the enterprise, submit the materials, which will be evaluated by relevant personnel to judge whether it is feasible.

3. After evaluation, if it is considered feasible, negotiate with the enterprise and sign the entrustment contract, and start to make application materials.

4. Submit the completed materials to the enterprise for review, and formally submit the application for confirmation after the enterprise confirms it.

required materials:

1. A copy of the business license of the applicant for the recognition of well-known trademarks;

2. If the applicant for well-known trademark identification entrusts a trademark agency, it shall provide a power of attorney signed by the applicant or an entrustment agreement signed by the applicant and the trademark agency;

3. Use the main goods or services of the trademark as the main economic indicators;

4. the sales or operation of the main goods or services using the trademark at home and abroad and the region;

5. the registration of the trademark at home and abroad;

6. The advertisement release of this trademark in recent years;

7. The earliest use and continuous use time of the trademark;

8. Other documents proving that the trademark is well-known.

legal basis:

article 14 of the trademark law of the people's Republic of China * * * a well-known trademark shall be recognized as a fact that needs to be recognized in handling trademark cases at the request of the parties concerned. The following factors should be considered when identifying a well-known trademark: (1) the awareness of the trademark by the relevant public;

(2) the duration of the use of the trademark;

(3) the duration, degree and geographical scope of any publicity work of the trademark;

(4) the record that the trademark is protected as a well-known trademark;

(5) Other factors that make the trademark well-known. In the process of trademark registration examination and investigation of trademark violation cases by the administrative department for industry and commerce, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the Trademark Office may, according to the needs of examination and handling of the case, make a determination on the well-known situation of the trademark. In the process of handling trademark disputes, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the Trademark Review and Adjudication Board may, according to the needs of handling the case, make a determination on the well-known trademark. In the process of trying trademark civil and administrative cases, if the parties claim their rights in accordance with the provisions of Article 13 of this Law, the people's court designated by the Supreme People's Court may, according to the needs of trying the case, make a determination on the well-known trademark. Producers and business operators shall not use the words "well-known trademarks" in commodities, commodity packages or containers, or in advertising, exhibitions and other commercial activities.