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What should you pay attention to when opening an education franchise store?

Let me talk about four points to note when joining the education and training franchise:

1. Investors must first make financial preparations.

At the same time, adequate preparations must be made in terms of personnel, enrollment or expansion channels. Regardless of whether to join a certain chain organization, you should conduct a feasibility study, formulate a reasonable business plan, clearly position your target market, and conduct preliminary market segmentation research.

2. Be aware of risks.

No matter what kind of education and training franchise system it is, it is not a panacea. It is impossible to guarantee an increase in income just by joining the system. Compared with independently operating a primary and secondary education training franchise institution, joining a certain brand can only increase one's competitiveness, enhance the ability to increase income, gain support in technology, market, operational experience, products, etc., and reduce business risks. Improve investment success rate.

3. Choose a suitable franchise system based on your own business plan.

At present, domestic training chain education and training franchises mainly include two categories, one is brand franchise and the other is product franchise. The so-called brand franchise generally requires franchisees to use a unified trademark, a unified CI/VI system, and the main training products should be consistent with the headquarters.

This kind of chain education and training franchise institutions generally provide mainstream product technology training, combined with training at the education and training franchise headquarters. The franchise headquarters has strong teachers and technology, a set of standardized management systems and Strong marketing experience. When joining a certain brand training institution, you should focus on developing the training market for enterprise-level users, make full use of the headquarters' rich curriculum system, give full play to the local customer relationship advantages, and work with the headquarters to develop the local high-value enterprise-level customer market.

Fourth, maintain close contact with the education and training franchise headquarters.

After carefully choosing the franchise system, you should maintain close cooperation with the headquarters to jointly promote and maintain the franchised brands or products. Based on the concept of win-win, we should promptly and proactively request resources and support from the headquarters, and work with the headquarters to analyze the characteristics of the local market and take action. China has a vast territory and the situation in each place is different. What the education and training franchise headquarters provides is a standard management system or marketing experience, but some special requirements of each branch are difficult for the headquarters to grasp in advance and should be provided in advance. Therefore, the branch should communicate with the headquarters. Maintain close communication and seek appropriate support from the education and training franchise headquarters based on local special conditions.

Pay attention to the factors that affect the education and training franchise institutions, and while ensuring the normal operation of the education and training franchise institutions, control all factors to ensure the normal operation of the education and training franchise institutions.