In terms of accuracy, Rolex was the first to pick up a watch and do the observatory certification. Later, it developed into the largest observatory certified manufacturer in Switzerland.
When it comes to performance, Rolex has always been proud of its' waterproof, accurate and automatic' three aspects, which other brands can't easily compare. How did the Big Three perform?
Automatic winding is the most inconspicuous and complicated function in the watch industry. But it is of epoch-making significance for watches that have just evolved from pocket watches. Why Nie? Or because it supports waterproof function. Rolex made an oyster shell long ago. The problem is that although the crown is tightened, the sealing ring of the crown will loosen every day, and the waterproof index will become worse. Rolex introduced the perpetual motion movement (that is, automatic winding) at 1953.
The epoch-making significance of self-winding is that it has promoted a brand-new watch category-luxury sports watches. Xerox sports watch, known as "playing yachts during the day and going to nightclubs at night". So automatic winding still has this meaning. Rolex's water ghost seems to have been born in the 1950s, 20 years earlier than Royal Oak or Nautilus. Rolex's water ghost has always been very popular and has become one of many popular styles of Rolex.
It depends on how different people are classified. Generally speaking, before the 1980s and 1990s, people used to call Airbnb, Patek Philippe and Johnston the top three, because they had a long history and the highest brand reputation. For sales people, Rolex, Omega and Cartier are used to being said to be the top three because of their huge sales. It must be noted here that all three are natural terms, and no authoritative department or government agency admits that they will change with time. For example, one of the top three brands sold 20 years ago may be TAG Heuer instead of Cartier. As for famous brands, many people think that Zippo will change the coexistence of the three major brands, but the result is the rise of Breguet and Lan Zhi. In short, if you pay attention to Rolex, in fact, Rolex is unique, and you don't rely on this ranking to measure your status. The same is true of other famous brands.
Rolex's position in the watch industry can be said to be very detached. Someone once said, "There are only three kinds of watches in the world, Patek Philippe, Rolex and others." Patek Philippe's famous watch king is recognized as 1 in the circle, and Rolex can compare with it. How awesome.
However, when it comes to the three giants of bezel, there is no Rolex. These three giants are Patek Philippe, Vacheron Constantin and Audemars Piguet. So why can't Rolex enter the Big Three? Don't worry, listen to me slowly.
First of all, to become one of the Big Three, you must have a strong historical background. Patek Philippe was founded in 1839, Vacheron Constantin 1755 and Audemars Piguet 1875. Of course, we all know that in the clock circle, there are more than three clock brands with a history of over 100 years. 18 and 19 centuries established many brands, such as blancpain 65438+.
However, these brands have had a fault period in history, either changing owners or being silent for a long time, while our big three are not.
Of course, in addition to the historical year, the brand's watchmaking process and technology are also very important.
In 20 14, Patek Philippe introduced the commemorative watch 5 175R, which has more than 20 complex functions such as minute repeater, automatic bell ringing, instantaneous perpetual calendar and four-digit year display. The movement parts are as high as 1366, and the technical strength of Biao Wang is indisputable.
Vacheron Constantin's Patek Philippe-like style also gave birth to many "monster-class" watches, such as the Ref.57260 released on 20 15, which has 57 complicated functions. This year Vacheron Constantin launched 3600 celestial super-complex watches, with 23 complex functions, and its strength should not be underestimated.
Audemars piguet's most classic is the Royal Oak Series, which was born in 1972. It is a model of luxury sports watches now, and its tough style is highly recognizable. Of course, in addition to royal oak, Audemars Piguet has also made great achievements in complex craftsmanship, and watches and calendars are beyond the reach of many brands.
Finally, we talked about Rolex, factory and 1905. Although it is less than a hundred years today, it is still a little young compared with these brands. Moreover, as we all know, Rolex has never produced a watch style with complex functions, which is the most basic function. After all, Rolex takes a practical route. Therefore, it is reasonable that Rolex failed to make such a choice.
However, Rolex's position in the bezel is unparalleled, and its basic function is king, especially sports watches, which are very popular among the public. Of course, with the development of the times, the brand's watchmaking skills are also constantly improving. Just let everyone listen to this so-called "Big Three". Apart from different positioning, it is really difficult to compare which brands are strong and which brands are weak. Let's just say that they each have their own advantages.
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Focus on high-end watch evaluation, a grounded watch from the media.
The so-called three giants in the watch industry are Patek Philippe, Vacheron Constantin and Audemars Piguet.
In fact, I personally think that the title of the Big Three is just a title. The current brand gap of watches is not precision and complexity, nor movement technology, but actually brand positioning.
In terms of price, a Czech leopard is worth hundreds of millions, but the brand is not known to the public.
Speaking of clock technology, Baoji, as the "king of clocks and watches", has created countless clock technologies, which is beyond doubt.
Speaking of movement polishing, I personally feel that German Lange will not lose to any watch brand in polishing aesthetics and fineness.
When it comes to sales volume and sales volume, a Rolex is enough to top half a luxury watch. Moreover, in terms of the quality, accuracy and durability of watches, we don't lose any luxury brands.
In fact, the so-called "top ten watches in the world" and "three famous watches" are just some watch brands collectively given by some media people.
Nowadays, the only difference between Swiss watches, whether they are entry-level brands or luxury brands, is not the historical background, nor the technological level of watches. The most important thing is the positioning of watch brands.
As we all know, buying a watch brand is always an important criterion, because the brand determines the value of the watch, and the value determines the price, and the identity of the wearer can be screened out through the price, so our so-called "top ten watches" and "top three" are actually just a title.
Rolex, as a benchmark enterprise in manufacturing basic functional watches among Swiss watch manufacturers, is deeply rooted in people's hearts because of its successful marketing concept. "Once and for all" and "value for money" are the public's affirmation of Rolex.
In fact, it doesn't matter whether you have entered the "Big Three". What is important is that Rolex is a luxury brand that ordinary people can get on tiptoe, and it is only a watch with basic functions. The latest 3235 movement has been able to achieve a daily error of 2 seconds, a clockwork power storage of 70 hours, and has a high antimagnetic silicon hairspring. These are all surprises of Rolex watches.
"Big Three" is more synonymous with relatively high brand positioning among watch brands. Are the giants talking about sales volume, company operation and brand after-sales guarantee?
When ordinary consumers buy watches, they only need to choose the corresponding brand according to their own budget, and the affordable one is the best.
We don't have to look up at men wearing Patek Philippe or look down at men wearing ordinary watches, but we can despise men wearing fake watches together.
For thirteen years, I have been an admirer of genuine watches in Wang Dongdong. If you have more problems with your watch, you can pay attention to it and trust me privately. I will try my best to answer your questions, like a friend.
The reading guide first questioned the cousin who raised this question? What does "Big Three" mean? What criteria are used to judge? Only in 20 17, the top three watches selected by cousins, an American website, were Patek Philippe, Vacheron Constantin and Audemars Piguet, which were not authoritative. According to this idea, let's discuss why Rolex is not in the top luxury watch category.
The most important point is that Rolex's complex mechanical ability is low.
Although the watches produced by Rolex are solid and reliable, the polishing of the movement has not reached a super high level. Rolex does not involve complicated machinery. At the same time, there are only a few complicated watches in Rolex history, and almost all products are the most basic three-needle and calendar styles. Rolex only pays attention to reliability and accuracy, and doesn't care much about anything else. If the selection accuracy is high and the performance is reliable, Rolex will definitely rank in the top three. Different selection methods will lead to different rankings.
Rolex has insufficient historical background.
Rolex was really founded in Switzerland, 1908. The initial positioning of the company is to produce and develop waterproof watches. Patek Philippe/KOOC-0/839 was founded in Switzerland, Vacheron Constantin/KOOC-0/755 was founded in Switzerland, and Audemars Piguet/KOOC-0/875 was founded in Switzerland. All three brands have a history of more than 100 years, and they have never stopped. They have experienced the era when the court nobles made watches with complexity as the beauty, and have been focusing on the field of watches. There are countless kinds of antique watches in history, most of which have 20 complex functions, including large and small bell, instantaneous perpetual calendar with three minutes and four digits, which is indeed higher than Rolex in historical details.
Tip summary: Most of the choices of the three famous watches are gimmicks. It varies from person to person. Whether Rolex is a top luxury watch does not affect his cousin's love. Isn't it often sold to sky-high prices in the auction market? The charm of Rolex lies not in its complex functions, but in its solid brand impression.
Do you think it is meaningful to select the Big Three watches? )
The three giants in table tennis are commonly known as threesomes.
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The 300-year-old high price P is also known as the king of watches.
Among the high-end brands, Rolex is a young one, and it was only made in 1904. Compared with many high-end brands, Rolex is a younger brother.
However, the brand's popularity and influence are usually not only determined by the time when the factory was established. It is guaranteed by the brand's quality control and meticulous creation, as well as the user's experience.
Some watch factories have not been established for a long time, but they have a high starting point. They don't do low-end, they do high-end Therefore, what manufacturers dedicate to customers is two words: advanced.
Rolex's aim is not to make complex watches, so it lacks the opportunity to compare complex watches with giants. In the eyes of many people, the more functions and complexity a watch has, the more it can reflect the strength of the watch manufacturer. But strength is strength, and whether the watch is durable and easy to use is another question.
In the acceptance and popularity of the second-hand market, the giants may not be able to beat Rolex. So you can't judge a brand by whether it is a giant!
Rolex is too low compared with Patek Philippe and Vacheron Constantin.
In fact, there are many sayings about the so-called "Big Three" in the watch industry. For example, some "Big Three" named according to the complexity of watches are Patek Philippe, Vacheron Constantin and Audemars Piguet. Others named the "Big Three" according to the independence and scale of watches, namely Ruibiao Group, Mo Lifeng Group and Rolex Group.
Therefore, whether Rolex can enter the so-called "Big Three" depends on the evaluation criteria.
This is a Vacheron Constantin Quidley series 4500S/000A-B 196 watch. This watch is equipped with an automatic mechanical movement. The case is made of stainless steel and has the function of date display. Table diameter 4 1*50.26 mm, waterproof 30 meters. The reference price is 1 18000 yuan (calculated at actual price,
This is a wristwatch of Audemars Piguet Royal Oak Series15400 or.oo.1220 or.01. This watch is equipped with an automatic mechanical movement. The case, crown and bracelet are all made of 18K rose gold, with date display function, with a diameter of 4 1mm and water resistance of 50m.
This is a Rolex cosmographic Daytona series 1 16500LN-78590 white disc watch. This watch is equipped with an automatic mechanical movement. The case and bracelet are made of 904L stainless steel, which has the functions of timing. The watch is 40mm in diameter and waterproof 100m. The reference price is 95,000 yuan (subject to the actual price).
Entering the top ten is to give Rolex face.