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The logo is updated with a new LOGO. What is the purpose of doing this?

Looking at the life cycle of a brand, brands, like animals and plants, will go through the entire process of start-up, development, improvement, decline or upgrading. From positioning, design, testing to entering the market and promoting, a brand accumulates a certain brand value and then steadily develops step by step until it prospers. In the end, the brand becomes brittle and needs to be replaced. The whole process is a whole process of brand upgrading and upgrading. In the entire process here, the vanguard is usually the upgrade of the LOGO. The beautiful logo has a history of more than 200 years. It is a rare symbol in vehicles (with Leo as the logo), a fever-grade trademark logo, which lasts forever in the shape of a roar, confessing your feelings, and roaring again, full of ambition.

A logo is also a trademark logo, commonly known as a logo. Sometimes the two are blurred. However, once it enters the consumer industry, recognition is extremely important, and it is elevated to a cognitive ability in culture and art, giving it a certain connotation. Over time, it becomes a symbol and is integrated into social development and daily life. As a symbol, it becomes the life of the company. However, the logo (logo) or trademark is dynamic. Almost all trademarks, logos and symbols have their own evolution history. If you study it carefully, it will not be difficult to find that the so-called evolution history is the company's change history, or development process, which usually varies with the times. Closely related to luck. If we talk about brand endorsement, Logo is actually the company's best brand endorsement and the most valuable intangible asset amortization.

Peugeot’s new logo can better combine history and modern times, fully inheriting the brand DNA. The official website stated that the new logo is to better integrate with the development trend of today's digital era and meet the requirements of electrification and modern fashion trends. The newly upgraded logo adopts a flat icon design style, which is visually more streamlined, layered, and elegant. It is coupled with a beautiful exclusive font style and has an overall sense of technology.

Peugeot has been in my country for 17 years. Officials admit that in the past two years, Dongfeng Logo, as a Sino-foreign joint venture, has gone through a difficult period of brand development. However, there has been progress, with the Yuan plan announced and Operation Five Heart Guard launched. At the beginning of the new year, Dongfeng Emblem achieved a year-on-year sales increase of 107.7% and a year-on-year growth rate of 15.5%. It is a rare symbol in vehicles (with Leo as the logo), a fever-grade trademark logo, with a roaring shape that lasts for a long time, confesses ambition, and makes a roaring sound, which is endless.