It is the German sports brand PUMA.

PUMA was founded in 1948 in Milan, Germany. PUMA in Chinese is Puma, which means puma. It is a large multinational company in Germany that mainly produces shoes and sportswear. Founder: Rudolf Dassler.

Rudolf Dassler joined his younger brother Adolf Dassler (nicknamed Adi) in the Dassler company in Herzolach in 1924, and soon changed the company's name to Dassler Brothers. . In the mid-1930s, Dassler Brothers grew into a leading global sports shoe brand with nearly a hundred employees and more than 30 styles. After World War II, Dassler Brothers resumed business with 47 employees and extracted rubber from canvas and U.S. military fuel tanks to make the first post-war sports shoes.

In 1948, Adolf Dassler changed the name of the Dassler Brothers Company to adidas with the combination of his own name Adi and das. The two brothers parted ways since then, and his brother Rudolf Dassler established another company PUMA. , with the same direction as Adidas, both focusing on the production of sporting goods, and the two have since become competitors.

Puma is a world-famous sports brand. Puma shoes and apparel are extremely popular among young people around the world in hip-hop graffiti culture. At the same time, Puma and Adidas were representatives of hip-hop culture in the 1970s and 1980s.